We returned to BMW looking to trade in or repair our aged 2 series but ended up buying a new car. It was the sensible obvious solution but we were coached well through the process. This was conducte... See more
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Location
Switch locationLondon Road, Cow Roast, HP23 5RE Hertfordshire, GB
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I had a very good experience at Sytner. Callum was very helpful and while it was just an MoT and wheel alignment it was all done as expected. Everyone was helpful and friendly.
Company replied
Out of all of the dealerships I've used over the years, BMW Tring has made it to the top. George (Product Genius) has been nothing short of excellent, from his friendly professional manner to his cons... See more
Company replied
It started out a stressful drop off as my jobs hadn't been recorded correctly and the rep was, at first, unable to give me a timeframe to return for the recall job to be completed. All in all the job... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
London Road, Cow Roast, HP23 5RE, Hertfordshire, United Kingdom
4.7
Excellent
275 reviews
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Ease of drop off
Ease of drop off, polite and friendly staff and communication about progress were all very good
July 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Sue, Thank you very much for your kind words and for taking the time to share your experience with us at Sytner Tring BMW. We are delighted to hear that you found the drop-off process easy and appreciated the polite and friendly nature of our staff. Clear communication is something we strive for, so it’s wonderful to know you were kept well informed throughout. We truly value your feedback and look forward to welcoming you back in the future. Kind regards, The Sytner Tring BMW Team
Very Good Experience
I had a very good experience at Sytner. Callum was very helpful and while it was just an MoT and wheel alignment it was all done as expected. Everyone was helpful and friendly.
July 23, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Low, Thank you very much for your kind words and for taking the time to share your experience at Sytner Tring BMW. We are delighted to hear that Callum and the team provided helpful and friendly service during your MOT and wheel alignment. It’s wonderful to know that everything was carried out as expected. Your feedback is greatly appreciated, and we look forward to welcoming you back in the future. Best wishes, The Sytner Tring BMW Team
Everything went so smoothly from start…
Everything went so smoothly from start to finish.Michael the Sales Executive was brilliant,Funny and very professional.
July 11, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mr Davies, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that everything went so smoothly from start to finish. Michael will be thrilled to know that his professionalism and sense of humour made such a positive impression. It is always our aim to provide excellent service, and your feedback is truly appreciated. We hope you continue to enjoy your BMW and look forward to welcoming you back in the future. Best wishes, The Sytner Tring BMW Team
1st Service while you wait.
1st Service while you wait.
The car was booked in for 8.30 and I was driving it away by 10am, fast efficient team & service. Coffee & biscuits plus a wonder around stock at the show room meant the time didn't drag.
July 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Seldon, thank you very much for your kind words and positive feedback. We’re delighted to hear that your first service was completed efficiently and that you enjoyed the refreshments and browsing our showroom while you waited. It’s always our aim to provide a seamless and pleasant experience for our customers. Your satisfaction means a great deal to us, and we look forward to welcoming you back to Sytner Tring BMW in the future. Best wishes from the team.
Constant communication and updates so I…
Constant communication and updates so I knew exactly what was going on
July 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mrs M, Thank you very much for your kind words. We are delighted to hear that our constant communication and updates helped you feel informed throughout your experience with us. At Sytner Tring BMW, we strive to keep our customers fully aware of every step, ensuring complete peace of mind. Your feedback is greatly appreciated and motivates our team to maintain the highest standards. We look forward to welcoming you back in the future. Kind regards, The Sytner Tring BMW Team
Sales team understood needs of the…
Sales team understood needs of the customer. Poor quality preparation of vehicle soured the experience. Dealership are rectifying issues and taken ownership of the problem.
June 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you for your feedback. We are pleased to hear that our sales team understood your needs and provided support throughout your experience. However, we sincerely apologise for the poor quality preparation of your vehicle, which understandably affected your overall impression. We would welcome your feedback direct to our Head of Business with some further information so we can put things right. Her email address is louisehill@sytner.co.uk. Thank you.
Reply from Sytner Group - Sytner Tring BMW
Dear Andrew, Thank you very much for your kind words. We are delighted to hear that you found our team very competent in what we do. It is always our aim to provide the highest standard of service and expertise to all our customers. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to everyone here at Sytner Tring BMW. We look forward to welcoming you back in the future. Best wishes, The Sytner Tring BMW Team
As if at Tring dealt with my service on…
As if at Tring dealt with my service on the X1 with great professionalism. Keeping me informed every step of the way. Returned the car to me valeted on time.
July 1, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Richard, Thank you very much for your kind words and for taking the time to share your experience with us at Sytner Tring BMW. We are delighted to hear that our team handled your X1 service with professionalism and kept you informed throughout the process. It’s wonderful to know that you were pleased with the timely return of your car, valeted to your satisfaction. Your feedback is greatly appreciated, and we look forward to welcoming you back in the future. Best regards, The Sytner Tring BMW Team
It’s always 10/10 service from sytner…
It’s always 10/10 service from sytner Tring never any problems hassle free always kept up to date staff are very helpful friendly been using them for many years now never any problems would highly recommended
July 4, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mr Hardy, Thank you ever so much for your kind words and continued loyalty to Sytner Tring BMW. We are delighted to hear that you consistently receive a 10/10 service and find our team helpful and friendly. It’s wonderful to know that your experiences have been hassle-free and that you feel well informed throughout. Your recommendation means a great deal to us, and we truly appreciate you taking the time to share your positive feedback. We look forward to welcoming you back for many years to come.
Great service
Great service, helpful staff.
From booking to actual day always goes without a hitch.
June 29, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Steve, Thank you very much for your kind words and for taking the time to share your experience with Sytner Tring BMW. We are delighted to hear that our service met your expectations and that the entire process, from booking to the day itself, went smoothly. It is always our aim to provide helpful and efficient support to all our customers. Your positive feedback is greatly appreciated and motivates us to maintain the highest standards. We look forward to welcoming you back in the future. Kind regards, The Sytner Tring BMW Team
Amir was extremely knowledgeable about…
Amir was extremely knowledgeable about the products, willing to go the extra yard to help, and had a general can do attitude that made choosing and purchasing a car a pleasant experience.
June 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear John, Thank you very much for your kind words. We are delighted to hear that Amir’s knowledge and positive attitude made your car buying experience enjoyable. It’s always our aim to provide exceptional service and support, ensuring every customer feels confident and valued throughout their journey. Your feedback is greatly appreciated and serves as a wonderful encouragement to the whole team. We hope you continue to enjoy your new BMW and look forward to welcoming you back in the future. Best wishes, The Sytner Tring BMW Team
Repair or buy new?
We returned to BMW looking to trade in or repair our aged 2 series but ended up buying a new car. It was the sensible obvious solution but we were coached well through the process. This was conducted without pressure, in very informed way and with what seemed to be a genuine interest to meet our requirements. We dealt with Jason who was very knowledgeable and extremely capable.
June 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you, Simon, for your kind words and for sharing your experience with us at Sytner Tring BMW. We are delighted to hear that Jason provided knowledgeable and attentive support throughout your visit, helping you find the best solution without any pressure. It’s wonderful to know that you felt genuinely cared for and well informed during the process. We truly appreciate your feedback and hope you enjoy your new BMW for many years to come.
Megan was excellent
Megan was excellent; she couldn't have been more helpful in sorting out a car that fit my budget. Couldn't recommend her enough.
June 27, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Alex, Thank you ever so much for your kind words. We are delighted to hear that Megan was able to assist you in finding a car that perfectly suited your budget. It’s wonderful to know her help made such a positive difference to your experience. Your recommendation means a great deal to us, and we truly appreciate you taking the time to share your feedback. We hope you continue to enjoy your new vehicle for many miles to come. Best wishes, The Sytner Tring BMW Team
The best delearship I've used to date!
Out of all of the dealerships I've used over the years, BMW Tring has made it to the top. George (Product Genius) has been nothing short of excellent, from his friendly professional manner to his consistent attentive care. I cannot recommend the team at BMW Tring any higher!
June 27, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you very much, Jonathan, for your kind words and fantastic review. We are delighted to hear that George provided you with such excellent service and that your experience with BMW Tring has been so positive. It’s always our aim to offer friendly, professional, and attentive care to all our customers. Your recommendation means a great deal to the entire team, and we truly appreciate you taking the time to share your feedback. We look forward to welcoming you back in the future.
Darren Henshaw was very helpful in the…
Darren Henshaw was very helpful in the run up to buying our new electric Mini.
June 25, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you for your kind words regarding Darren Henshaw’s assistance during your purchase of the new electric Mini. We are delighted to hear that Darren was helpful throughout the process. It’s always our aim to provide excellent customer service and support, especially when it comes to such an exciting choice as an electric vehicle. We hope you are thoroughly enjoying your new Mini and look forward to welcoming you back to Sytner Tring BMW in the future.
Excellent service from Richie at BMW Tring
Excellent service from the team at BMW Tring. I turned up without an appointment after my locking wheel nut had gone missing and I needed help identifying the correct replacement.
Richie greeted me with a smile, came straight out with the locking wheel nut kit, identified the right one in the scorching heat, and even gave me a used replacement free of charge. After already missing a tyre fitting appointment because of the issue, I really appreciated his kindness and willingness to help.
A frustrating situation was turned into a genuinely positive experience. Thank you, Richie!
June 26, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Eike, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Richie was able to assist you promptly and turn a frustrating situation into a positive one. It’s wonderful to know that his helpfulness and kindness made a difference during your visit. Your feedback is greatly appreciated and motivates the whole team to continue delivering excellent service. We look forward to welcoming you back to BMW Tring in the future. Best regards, The BMW Tring Team
Polite and helpful staff
Polite and helpful staff, efficient booking and service departments. Customer comments are considered and acted on, trusted as a franchised Mini dealer to deliver professional service and sales.
June 24, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mr Day, Thank you very much for your kind words and positive feedback. We are delighted to hear that you found our staff polite and helpful, and that our booking and service departments met your expectations. It is always our aim to listen carefully to customer comments and ensure a professional experience throughout. Your trust in us as a franchised Mini dealer means a great deal, and we look forward to continuing to provide you with excellent service in the future. Kind regards, The Sytner Tring BMW Team
Excellent people and a smooth…
Excellent people and a smooth transaction
May 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mr Boddington, Thank you very much for your kind words and for taking the time to share your experience with Sytner Tring BMW. We are delighted to hear that you found our team excellent and the transaction smooth. It is always our aim to provide outstanding service and ensure our customers feel valued throughout their journey. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to everyone here. We look forward to welcoming you back in the future. Kind regards, The Sytner Tring BMW Team
The branch has a real sense of purpose…and there is a focus on trying to get it right.. staff all seem to pushing in the same direction with enthusiasm and focus.. Well done Sytner Tring.
The branch has a real sense of purpose and gives you the feeling that all the staff have a focus on trying to get it right.
June 4, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Percy, Thank you very much for your kind words. We are delighted to hear that you felt a genuine sense of purpose from our team and that our focus on getting things right was evident. It is always our aim to provide a positive and attentive experience for every customer. Your feedback is truly appreciated and serves as great encouragement for all of us here at Sytner Tring BMW. We look forward to welcoming you again in the future. Kind regards, The Sytner Tring BMW Team
Quick and easy booking for service
Quick and easy booking for service. Service carried out exactly as planned.
June 5, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear BH, Thank you very much for your kind words and for taking the time to share your experience with Sytner Tring BMW. We are delighted to hear that you found the booking process quick and easy, and that the service was carried out exactly as planned. It is always our aim to provide a smooth and efficient experience for our customers. Your positive feedback is greatly appreciated, and we look forward to welcoming you back in the future. Kind regards, The Sytner Tring BMW Team
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