Recently purchased my new BMW, George was amazing! Had the smoothest buying experience! Second time buying our car from BMW Tring and as always it’s been great!
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Location
Switch locationLondon Road, Cow Roast, HP23 5RE Hertfordshire, GB
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We returned to BMW looking to trade in or repair our aged 2 series but ended up buying a new car. It was the sensible obvious solution but we were coached well through the process. This was conducte... See more
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Out of all of the dealerships I've used over the years, BMW Tring has made it to the top. George (Product Genius) has been nothing short of excellent, from his friendly professional manner to his cons... See more
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Just taken delivery of our new 1 series. Cant praise sytner tring enough for their professional and swift turn around. From order to delivery in 1 week. Special mention to megan and steve, our sales... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
London Road, Cow Roast, HP23 5RE, Hertfordshire, United Kingdom
4.7
Excellent
285 reviews
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Great service as usual from the service…
Great service as usual from the service team down at Tring BMW, very efficient with the repair and good communication along the way.
February 25, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you very much for your kind words and positive feedback. We are delighted to hear that you found our service team at Tring BMW efficient and appreciated the communication throughout your repair. It is always our aim to provide a seamless and reassuring experience for all our customers. Your continued support means a great deal to us, and we look forward to welcoming you back in the future. Thanks again for taking the time to share your experience.
Friendly welcome
Friendly welcome, attentive staff. Fast and efficient service.
February 23, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Gareth, Thank you very much for your kind words and for taking the time to share your experience with us at Sytner Tring BMW. We are delighted to hear that you found our team friendly and attentive, and that the service was both fast and efficient. It is always our aim to provide a welcoming environment and excellent customer care. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to the entire team. We look forward to welcoming you back in the future. Kind regards, The Sytner Tring BMW Team
Communication was very bad
February 23, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Ian, Thank you for sharing your feedback. We sincerely apologise that the communication during your experience did not meet your expectations. At Sytner Tring BMW, we strive to provide clear and timely updates to all our customers, and it is disappointing to hear we fell short in this instance. We would like to invite you to contact our Head of Business, Louise Hill, at louisehill@sytner.co.uk, so we may better understand your concerns and assist you further. Kind regards, Sytner Tring BMW Team
Very bad experience with bmw sytner…
Very bad experience with bmw sytner tring and Leicester
I purchased a bmw M135I car over a year ago only driven for less than 90 days and needed alot of parts changed as defecteded and running low of pads discs and rear differential replacement without doing tracking and just dropped it home when it hasn't moved for months
Awaiting ombudsman outcome
Very disappointed with them as my freedom has been taken away when they know there wrong not even human
You just don't do that to genuine customer and £27k later
Hopefully there's justice for me soon
Never again
A year since purchased my car is an still waiting on a replacement/refund
Don't be like me a unhappy customer and just leave you without freedom and a car that wasn't realible and not checked properly just tick the service sheet and hope for the best and you need to understand 1mm near replacement items or periodically aged in 90 days / should and Need to be changed asap but put it down to the new owner to sort out which is wrong my bmw health check was poorly sold / unchecked car and my family and myselfs safety was compromised but sytner couldn't care less about me or the car sold to me with only 1 previous owner and low mileage they've let me the customer high and dry and very disappointed
Not happy one bit don't buy from the sytner group
Update
I did call Louise hill and left a message as previous emails weren't a great help in my case going forward
Still ongoing very sad 23.04.2026
Speak soon
Still ongoing family
member passed away Christmas eve still no news from Louise hill 14 th may 2026
Motor ombudsman 1 years birthday anniversary 🎂 very ultra slow a total let down just left me with more mental health issues as time goes bye Christmas is coming at this rate still very unhappy 🙁 zero ⭐️stars
February 24, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Ricky, we are truly sorry to hear about your disappointing experience with Sytner Tring BMW. Your concerns regarding the vehicle’s condition and service are taken very seriously. We understand how frustrating this must be and appreciate you sharing your feedback. We would like to invite you to contact our Head of Business, Louise Hill, at louisehill@sytner.co.uk to discuss your situation further. Your satisfaction and safety are important to us, and we hope to address your concerns appropriately.
BMW Experience
Jason was immensely helpful for my first time buying a car with BMW, he went through all the details of the car with me so I had a very vast knowledge and understanding of the vehicle and made my experience the best it possibly could be!
February 20, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you so much, Jamie, for your kind words. We’re delighted to hear that Jason was able to provide you with such a thorough understanding of your new BMW and made your first experience with us a positive one. It’s always our aim to ensure every customer feels confident and well-informed when purchasing their vehicle. Your feedback is greatly appreciated, and we hope you enjoy every moment behind the wheel of your new car. Welcome to the BMW family!
Excellent Service
Excellent service by a team of helpful and friendly professionals. My 10 year old Mini gets the same attention as I imagine a much newer model would. And the advice on what needs fixing urgently and what can be left until next time is much appreciated.
February 11, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Richard, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that your MINI receives the same careful attention as newer models and that our team’s advice has been helpful. It’s always our aim to provide honest and professional service, ensuring you feel confident about what needs urgent attention and what can wait. Your feedback is greatly appreciated, and we look forward to continuing to support you and your vehicle in the future. Best regards, Sytner Tring BMW Team
Great Service
Great customer service from start to finish. The car was delivered on time and time was spent explaining all the features. Friendly staff, great service.
February 7, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mr West, Thank you very much for your kind words and for taking the time to share your experience with Sytner Tring BMW. We are delighted to hear that you found our customer service excellent from start to finish and that the car was delivered promptly. It’s wonderful to know our team took the time to explain all the features clearly. Your positive feedback about our friendly staff and great service is truly appreciated. We look forward to welcoming you again in the future.
I recently had my windscreen replaced…
I recently had my windscreen replaced by the team. I dealt with Lloyd, who was very helpful and they did a good job with replacing the windscreen.
February 3, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Tracey, Thank you very much for your kind words and for taking the time to share your experience. We’re delighted to hear that Lloyd was helpful and that you were pleased with the windscreen replacement. It’s always our aim to provide excellent service and quality workmanship, so your feedback is greatly appreciated. Should you require any further assistance in the future, please do not hesitate to get in touch. Best wishes, The Sytner Tring BMW Team
My experience with Sytner Tring has…
My experience with Sytner Tring has always been a positive one. But recently I tired to book a break fluid service over the telephone. They have a new automated telephone system in place and honestly it is terrible. It doesn’t allow you speak to a real person like before. When I tired to leave a message for someone to call me back the automated person kept saying “just say finish” when I finish my message. I must of said it 6/7 times before I hung up frustrated. There is an option to speak to someone on WhatsApp but again no one was there to talk to straight away. Having got nowhere I decided to book else where. I got a call back from Ross who I explained what I experienced and that I had booked somewhere already. He was very apologetic and said they have had a lot of complaints about the new automated system. He said that he will book me in and price match the cost with the other garage.
As I said from the beginning that I have always had a positive experience when I am on site at Tring. The staff are amazing, very polite and friendly. I met Ross at the entrance and he got me to see Jack who was taking care of my service. I have been served by Jack 3/4 times and each time he has been amazing. He delivers great customer service.
Like I said overall all the staff at Tring have been amazing when I saw there. The standout staff I would say is Ross, Jack and Callum who took my payment once the service was done.
Hopefully they sort out the automated telephone system, because once you are on site, you are always looked after. The customer care experience is excellent.
February 5, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Koisor, thank you for sharing your detailed experience. We are pleased to hear that despite the frustrations with the automated system, Ross, Jack, and Callum provided excellent customer service and made your visit positive. It’s wonderful to know that the team at Sytner Tring consistently deliver polite and friendly care. Your kind words about the staff are greatly appreciated, and we hope your future visits continue to be as enjoyable and hassle-free as your previous ones.
I love Sytner Tring BMW
I love Sytner Tring BMW! From the reception team to the service team. They all go out of their way to get the job done to very high standard.
I wouldn’t take my BMW anywhere else ( don’t start me on the Wycombe branch as I would avoid at all costs)
February 6, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you, Ellis, for your wonderful feedback. We’re delighted to hear that our reception and service teams at Sytner Tring BMW consistently provide such a high standard of care. It’s always our aim to ensure every customer feels valued and well looked after. Your loyalty means a great deal to us, and we’re truly honoured to be your chosen BMW dealership. We appreciate you taking the time to share your experience and look forward to welcoming you back in the future.
Impeccable experience
Impeccable experience, again...
Seamless service; easy to drop off, make arrangements and collect.
If only other areas of business was this slick. Well done Team - another stellar interaction! Thank you!
January 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Emma, Thank you ever so much for your kind words and for taking the time to share your experience with us. We are delighted to hear that our service was seamless and that the drop-off and collection process was straightforward. It is always our aim to provide a smooth and enjoyable experience for our customers. Your praise means a great deal to the entire team here at Sytner Tring BMW. We look forward to welcoming you back again soon. Best wishes, The Sytner Tring BMW Team
Non stressful experience
Car went in to fix some minor damage and a new set of tyres. Excellent job by the body shop, and a special thanks to the tyre department who didn’t have the all weather tyres I wanted and had to order them, but in the meantime repaired the slow puncture in one of the tyres to allow me to do a 500 mile round trip safely whilst the tyre order was progressed.
Also Nathan Lynch provided excellent efficient customer service and provided a new mini as a courtesy car.
February 2, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Simon, Thank you for your kind words and for taking the time to share your experience. We’re delighted to hear that the body shop and tyre department provided excellent service, especially in managing the slow puncture and ordering the all-weather tyres. It’s wonderful to know Nathan Lynch was able to assist you efficiently and that the courtesy MINI met your needs during your trip. Your feedback is greatly appreciated, and we hope to continue delivering the high standard of service you experienced. Best regards, Sytner Tring BMW Team
Excellent Sales Experience.
Bought a BMW form Sytner Tring recently and can honestly say the whole buying process was exceptional.
Having purchased many cars in my life I have to say that the service I received from Megan Minall was outstanding she is a credit to this dealership. I was also very impressed with the excellent preparation of the car I purchased and the welcoming friendly nature of the Receptionist Lady. All in all this is the best BMW dealership I have ever dealt with. Well done team Tring!!
January 25, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you, Stephen, for your wonderful review. We are delighted to hear that Megan provided such a professional and passionate service throughout your purchase of the X5. It’s fantastic that the videos and thorough preparation made your distance purchase smooth and enjoyable. We will be sure to pass on your kind words to Megan and the valeting team. Your recommendation means a great deal to us, and we hope you enjoy every moment with your new BMW.
Everything explained clearly
Everything explained clearly in the morning was done before time to pick up the vehicle.
I really rate them.
January 23, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Andrew, Thank you very much for your kind words and for taking the time to share your experience with us at Sytner Tring BMW. We are delighted to hear that everything was explained clearly and that your vehicle was ready ahead of schedule. It’s wonderful to know that our team’s efforts have earned your high regard. Your positive feedback truly means a lot to us, and we look forward to welcoming you back in the future. Best wishes, The Sytner Tring BMW Team
Good communication
Good communication from the service advisor. Work was carried out on time.
January 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you very much for your kind words and positive feedback. We are delighted to hear that you experienced good communication from our service advisor and that the work was completed on time. It is always our aim to provide a smooth and efficient service for all our customers. Your satisfaction means a great deal to us, and we truly appreciate you taking the time to share your experience. We look forward to welcoming you back to Sytner Tring BMW in the future. Kind regards, The Sytner Tring BMW Team
Good service reception.
Good service reception.work carried out promptly and car presented in good order.,
January 21, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Keith, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that you found our service reception helpful and that the work on your car was carried out promptly. It is also wonderful to know that your vehicle was presented in good order. Your feedback is greatly appreciated and motivates our team to maintain high standards. We look forward to welcoming you back to Sytner Tring BMW in the future. Kind regards, The Sytner Tring BMW Team
Jack was very helpful and kept me…
Jack was very helpful and kept me informed of the progress of the repair. My car was cleaned and the work was completed on time.
January 13, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Stephen, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that Jack was helpful and kept you well informed throughout the repair process. It’s wonderful to know that your car was cleaned and the work completed on time to your satisfaction. Your feedback is greatly appreciated, and we look forward to assisting you again in the future. Best wishes, The Sytner Tring BMW Team
Reply from Sytner Group - Sytner Tring BMW
Dear Jennifer, Thank you very much for your kind words. We are delighted to hear that you found our team efficient, friendly and communicative. It is always our aim to provide a seamless and positive experience for all our customers. Your feedback is greatly appreciated and serves as a wonderful encouragement to everyone at Sytner Tring BMW. We look forward to welcoming you back in the future and continuing to meet your expectations. Best wishes, The Sytner Tring BMW Team
Very polite and helpful staff
Very polite and helpful staff. Clear explanations given and excellent customer service. Lloyd was great at helping sort out the CarPlay too!
January 12, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Leonie, Thank you very much for your kind words and for taking the time to share your experience with us at Sytner Tring BMW. We are delighted to hear that our team, especially Lloyd, provided clear explanations and excellent customer service while assisting with CarPlay. It’s always our aim to be polite and helpful, ensuring every customer feels valued. Your positive feedback is greatly appreciated and motivates us to maintain these high standards. We look forward to welcoming you back in the future. Best regards, Sytner Tring BMW Team
My experience was very positive
My experience was very positive, the treatment I received was polite and helpful. I was treated with respect. My car was cleaned and serviced quickly with no problem..
January 12, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mrs Ashburner, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that you found our team polite, helpful, and respectful throughout your visit. It is wonderful to know your car was cleaned and serviced promptly without any issues. Your feedback is greatly appreciated, and we hope to continue providing you with excellent service in the future. We look forward to welcoming you back to Sytner Tring BMW. Kind regards, The Sytner Tring BMW Team
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