Recently purchased my new BMW, George was amazing! Had the smoothest buying experience! Second time buying our car from BMW Tring and as always it’s been great!
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Location
Switch locationLondon Road, Cow Roast, HP23 5RE Hertfordshire, GB
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We returned to BMW looking to trade in or repair our aged 2 series but ended up buying a new car. It was the sensible obvious solution but we were coached well through the process. This was conducte... See more
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Out of all of the dealerships I've used over the years, BMW Tring has made it to the top. George (Product Genius) has been nothing short of excellent, from his friendly professional manner to his cons... See more
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Just taken delivery of our new 1 series. Cant praise sytner tring enough for their professional and swift turn around. From order to delivery in 1 week. Special mention to megan and steve, our sales... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
London Road, Cow Roast, HP23 5RE, Hertfordshire, United Kingdom
4.7
Excellent
285 reviews
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Amir was extremely knowledgeable about…
Amir was extremely knowledgeable about the products, willing to go the extra yard to help, and had a general can do attitude that made choosing and purchasing a car a pleasant experience.
June 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear John, Thank you very much for your kind words. We are delighted to hear that Amir’s knowledge and positive attitude made your car buying experience enjoyable. It’s always our aim to provide exceptional service and support, ensuring every customer feels confident and valued throughout their journey. Your feedback is greatly appreciated and serves as a wonderful encouragement to the whole team. We hope you continue to enjoy your new BMW and look forward to welcoming you back in the future. Best wishes, The Sytner Tring BMW Team
Repair or buy new?
We returned to BMW looking to trade in or repair our aged 2 series but ended up buying a new car. It was the sensible obvious solution but we were coached well through the process. This was conducted without pressure, in very informed way and with what seemed to be a genuine interest to meet our requirements. We dealt with Jason who was very knowledgeable and extremely capable.
June 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you, Simon, for your kind words and for sharing your experience with us at Sytner Tring BMW. We are delighted to hear that Jason provided knowledgeable and attentive support throughout your visit, helping you find the best solution without any pressure. It’s wonderful to know that you felt genuinely cared for and well informed during the process. We truly appreciate your feedback and hope you enjoy your new BMW for many years to come.
Megan was excellent
Megan was excellent; she couldn't have been more helpful in sorting out a car that fit my budget. Couldn't recommend her enough.
June 27, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Alex, Thank you ever so much for your kind words. We are delighted to hear that Megan was able to assist you in finding a car that perfectly suited your budget. It’s wonderful to know her help made such a positive difference to your experience. Your recommendation means a great deal to us, and we truly appreciate you taking the time to share your feedback. We hope you continue to enjoy your new vehicle for many miles to come. Best wishes, The Sytner Tring BMW Team
The best delearship I've used to date!
Out of all of the dealerships I've used over the years, BMW Tring has made it to the top. George (Product Genius) has been nothing short of excellent, from his friendly professional manner to his consistent attentive care. I cannot recommend the team at BMW Tring any higher!
June 27, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you very much, Jonathan, for your kind words and fantastic review. We are delighted to hear that George provided you with such excellent service and that your experience with BMW Tring has been so positive. It’s always our aim to offer friendly, professional, and attentive care to all our customers. Your recommendation means a great deal to the entire team, and we truly appreciate you taking the time to share your feedback. We look forward to welcoming you back in the future.
Darren Henshaw was very helpful in the…
Darren Henshaw was very helpful in the run up to buying our new electric Mini.
June 25, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you for your kind words regarding Darren Henshaw’s assistance during your purchase of the new electric Mini. We are delighted to hear that Darren was helpful throughout the process. It’s always our aim to provide excellent customer service and support, especially when it comes to such an exciting choice as an electric vehicle. We hope you are thoroughly enjoying your new Mini and look forward to welcoming you back to Sytner Tring BMW in the future.
Excellent service from Richie at BMW Tring
Excellent service from the team at BMW Tring. I turned up without an appointment after my locking wheel nut had gone missing and I needed help identifying the correct replacement.
Richie greeted me with a smile, came straight out with the locking wheel nut kit, identified the right one in the scorching heat, and even gave me a used replacement free of charge. After already missing a tyre fitting appointment because of the issue, I really appreciated his kindness and willingness to help.
A frustrating situation was turned into a genuinely positive experience. Thank you, Richie!
June 26, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Eike, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Richie was able to assist you promptly and turn a frustrating situation into a positive one. It’s wonderful to know that his helpfulness and kindness made a difference during your visit. Your feedback is greatly appreciated and motivates the whole team to continue delivering excellent service. We look forward to welcoming you back to BMW Tring in the future. Best regards, The BMW Tring Team
Polite and helpful staff
Polite and helpful staff, efficient booking and service departments. Customer comments are considered and acted on, trusted as a franchised Mini dealer to deliver professional service and sales.
June 24, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mr Day, Thank you very much for your kind words and positive feedback. We are delighted to hear that you found our staff polite and helpful, and that our booking and service departments met your expectations. It is always our aim to listen carefully to customer comments and ensure a professional experience throughout. Your trust in us as a franchised Mini dealer means a great deal, and we look forward to continuing to provide you with excellent service in the future. Kind regards, The Sytner Tring BMW Team
Excellent people and a smooth…
Excellent people and a smooth transaction
May 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mr Boddington, Thank you very much for your kind words and for taking the time to share your experience with Sytner Tring BMW. We are delighted to hear that you found our team excellent and the transaction smooth. It is always our aim to provide outstanding service and ensure our customers feel valued throughout their journey. Your positive feedback is greatly appreciated and serves as a wonderful encouragement to everyone here. We look forward to welcoming you back in the future. Kind regards, The Sytner Tring BMW Team
The branch has a real sense of purpose…and there is a focus on trying to get it right.. staff all seem to pushing in the same direction with enthusiasm and focus.. Well done Sytner Tring.
The branch has a real sense of purpose and gives you the feeling that all the staff have a focus on trying to get it right.
June 4, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Percy, Thank you very much for your kind words. We are delighted to hear that you felt a genuine sense of purpose from our team and that our focus on getting things right was evident. It is always our aim to provide a positive and attentive experience for every customer. Your feedback is truly appreciated and serves as great encouragement for all of us here at Sytner Tring BMW. We look forward to welcoming you again in the future. Kind regards, The Sytner Tring BMW Team
Quick and easy booking for service
Quick and easy booking for service. Service carried out exactly as planned.
June 5, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear BH, Thank you very much for your kind words and for taking the time to share your experience with Sytner Tring BMW. We are delighted to hear that you found the booking process quick and easy, and that the service was carried out exactly as planned. It is always our aim to provide a smooth and efficient experience for our customers. Your positive feedback is greatly appreciated, and we look forward to welcoming you back in the future. Kind regards, The Sytner Tring BMW Team
Good MOT and recall service
Reception good, Callum very professional and kept me informed.
Good information re MOT from video.
Car cleaned.
May 12, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Roger, Thank you very much for your kind words. We are delighted to hear that Callum provided professional and clear communication throughout your visit. It’s great to know that the MOT video information was helpful and that you were pleased with the reception and the cleanliness of your car. Your feedback is greatly appreciated and motivates us to maintain high standards. We look forward to welcoming you back to Sytner Tring BMW in the future. Best regards, The Sytner Tring BMW Team
It started out a stressful drop off as…
It started out a stressful drop off as my jobs hadn't been recorded correctly and the rep was, at first, unable to give me a timeframe to return for the recall job to be completed. All in all the job was done and timely too.
May 28, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear KKoga, thank you for sharing your experience with us. We apologise for the initial confusion regarding your job records and the uncertainty about the timeframe for your recall. We appreciate your understanding and are pleased to hear that the job was completed in a timely manner. Your feedback is valuable to us as we strive to improve our service. We hope your next visit will be a much smoother experience. Kind regards, Sytner Tring BMW.
A Diamond Result
Unfortunately inability to navigate my one year old ALPINA B4 around a multi-storey car park produced the sickening scrape all drivers dread.
The damaged front wheel was a diamond cut version which not all repairers can handle and after looking at a couple of shed based operations was reluctant to leave a £100k vehicle jacked up on a congested driveway for five days.
Although I initially hadn’t considered approaching the vehicle supplier, out of frustration I spoke to Nathan at Sytner Tring bodyshop. It was the best call I could have made.
I was offered a loan car whilst the work was carried out which I didn’t require but accepted the offer of transport home after dropping the vehicle off.
Nathan explained how two wheels would be removed from the car to ensure a perfect colour match, a small piece of detail but for a very fussy owner like me important.The entire experience was smooth and professionally handled. Although I’m not intending repeating this experience, with the state of our roads it’s almost inevitable, at least I know now what my first call will be.
May 14, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mr Norris, Thank you for your kind words and for sharing your experience with us. We are delighted to hear that Nathan and the team at Sytner Tring provided a smooth and professional service, especially given the complexity of your ALPINA B4’s repair. It’s reassuring to know that our attention to detail and customer care met your expectations. We appreciate your trust and look forward to being your first call should you ever need assistance again. Kind regards, Sytner Tring BMW
Good service and helpfull advisor.
May 20, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear John, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that you found our service good and our advisor helpful. It is always our aim to provide a high standard of care and support to all our customers. Your feedback is greatly appreciated and motivates us to continue delivering excellent service. We look forward to welcoming you back to Sytner Tring BMW in the future. Kind regards, The Sytner Tring BMW Team
Amir was really helpful in every way as…
Amir was really helpful in every way as it was difficult deal with my old car, finance team were great as well and very helpful on everything. Never had BMW before always been to Audi for last 10 years but will certainly be going back to BMW in future. Love my new car very happy with it and the service that Amir gave me.
May 1, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Samantha, thank you very much for your kind words and for choosing Sytner Tring BMW. We’re delighted to hear that Amir and the finance team provided such helpful and friendly service throughout your experience. It’s wonderful to know you’re enjoying your new BMW and that you’re considering returning in the future. We truly appreciate your trust and look forward to welcoming you back when the time comes. Wishing you many happy miles in your new car!
A Smooth and Professional Experience
My first trip to Tring for a service and I remain a very satisfied customer. From booking the waiting appointment on the BMW App to driving my vehicle away everything went professionally and smoothly. Callum looked after me very well as my contact onsite. Couldn’t ask for more.
May 12, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mr Mac Kenzie, Thank you very much for your kind words and for choosing Sytner Tring BMW for your service. We are delighted to hear that the booking process via the BMW App was straightforward and that Callum provided you with excellent care throughout your visit. It is wonderful to know you felt well looked after and that everything went smoothly. Your satisfaction means a great deal to us, and we look forward to welcoming you back in the future. Kind regards, The Sytner Tring BMW Team
Brilliant Service Dept. Terrible Sales.
From a service point of view I can’t fail them. Samuel Gray is a credit to the business and worked tirelessly for a positive outcome for me and whilst it took 3 weeks to sort the repair, Sam was in regular contact.
From a sales point of view and Sytner Group in general the experience is dire and I will do all I can to avoid buying a vehicle or extended warranty from this company ever again.
April 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Martin, thank you for recognising Samuel Gray’s dedication and the effort he put into resolving your repair. We are pleased to hear you had a positive experience with our service team. However, we are sorry to learn that your experience with our sales department and the wider Sytner Group did not meet your expectations. Your feedback is important to us, and we appreciate you taking the time to share your honest thoughts. We hope to improve in all areas moving forward.
Would recommend Nathan on the Bodyshop team!
Nathan on the Bodyshop team was absolutely amazing. Quick responses on email, on phone and in person where he walked me through all the available options and explained in great detail the process of the repair and what was needed. The whole team did a great job on the actual repair and the service was great but I would highly recommend Nathan as the guy to go to for anything bodyshop related.
May 1, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you, James, for your wonderful review. We’re delighted to hear that Nathan and the Bodyshop team provided such clear communication and excellent service throughout your repair. It’s great to know that Nathan’s detailed explanations and support made the process straightforward and reassuring. We truly appreciate your kind recommendation and are pleased that the whole team met your expectations. Your feedback means a lot to us and encourages us to maintain the highest standards for all our customers.
After puncturing two tyres on local…
After puncturing two tyres on local potholes, Atif took exceptional care of us. He liaised with the tyre insurance company and sent over all the evidences in a very timely manner to ensure that my car was back on the road in less than 24 hours.
April 22, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Kamran, Thank you very much for your kind words. We are delighted to hear that Atif provided exceptional care and support during such a challenging situation. It’s wonderful to know that the process with the tyre insurance company was handled efficiently, allowing you to get back on the road swiftly. Your feedback is greatly appreciated and motivates us to continue delivering excellent service. We look forward to welcoming you back to Sytner Tring BMW in the future. Best regards, The Sytner Tring BMW Team
Staff are always polite and courteous
Staff are always polite and courteous, and keep you informed of exactly what your car needs, when collecting my car staff took time to go through paperwork very thoroughly, this is why I keep coming back to Syntner Tring
April 21, 2026
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Annette, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that our team’s politeness, courtesy, and thorough communication have made such a positive impression. It is always our aim to keep customers fully informed and comfortable throughout their visit. Your continued loyalty means a great deal to us, and we look forward to welcoming you back to Sytner Tring BMW in the future. Best wishes, The Sytner Tring BMW Team
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