Recently purchased my new BMW, George was amazing! Had the smoothest buying experience! Second time buying our car from BMW Tring and as always it’s been great!
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Switch locationLondon Road, Cow Roast, HP23 5RE Hertfordshire, GB
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We returned to BMW looking to trade in or repair our aged 2 series but ended up buying a new car. It was the sensible obvious solution but we were coached well through the process. This was conducte... See more
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Out of all of the dealerships I've used over the years, BMW Tring has made it to the top. George (Product Genius) has been nothing short of excellent, from his friendly professional manner to his cons... See more
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Just taken delivery of our new 1 series. Cant praise sytner tring enough for their professional and swift turn around. From order to delivery in 1 week. Special mention to megan and steve, our sales... See more
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Company details
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
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London Road, Cow Roast, HP23 5RE, Hertfordshire, United Kingdom
4.7
Excellent
285 reviews
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Bought BMWs since I was21.
Bought BMWs since I was21.
Jason Tack has dealt with me for a number of years - great guy, finds out your requirements and tailors his knowledge accordingly
September 17, 2025
Reply from Sytner Group - Sytner Tring BMW
Thank you for your glowing 5-star review, The Smiths! We are delighted to hear that you have been a loyal BMW customer since the young age of 21 and that Jason Tack has been able to provide you with exceptional service over the years. It is our honour to have such a knowledgeable and dedicated team member who takes the time to understand your specific requirements. We appreciate your continued support and look forward to serving you in the future.
Reply from Sytner Group - Sytner Tring BMW
Thank you for taking the time to leave us a 5-star review, Maddy. We are delighted to hear that Kaiser provided you with excellent assistance and valuable information during your visit to Sytner Tring BMW. Our team takes great pride in delivering exceptional customer service, and we are thrilled that Kaiser was able to meet your expectations. We appreciate your support and look forward to welcoming you back in the future. Thank you for choosing Sytner Tring BMW.
Amir and the team were excellent…
Amir and the team were excellent throughout the purchase and they said they would forward the items i order for car in lifestyle wish Sytner Tring all the best for future and thank you
Kind regards
Ali gordon
September 7, 2025
Reply from Sytner Group - Sytner Tring BMW
Thank you for your kind words, Ali. We are delighted to hear that Amir and our team provided you with excellent service during your purchase at Sytner Tring BMW. We are also glad that you received the items you ordered for your car and we wish you all the best for the future. It is an honour to have you as our customer and we thank you for choosing Sytner Tring. Kind regards, Sytner Tring BMW.
Service is fantastic
Service is fantastic, staff is very good , body work was repaired as if the car was still new
July 1, 2025
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you for your glowing review, Jackie. We are delighted to hear that you had a fantastic experience at Sytner Tring BMW. Our team takes great pride in providing exceptional service to our customers. We are pleased to know that our staff was able to assist you and that your car's bodywork was repaired to perfection. We strive to treat every car as if it were still new, and we are glad that this was reflected in your experience. Thank you for choosing Sytner Tring BMW.
Sytner Tring
Review based on BMW M3 Competion - LO18 BZD currently for sale at BMW Tring.
Appalling after sales service from this dealership. Bought this San marino blue M3 in November 2024 which I had to return due to a fault with the turbo waste gates rattling excessively, dealt with Jason Osborne who reeks of arrogance and self importance. He ignores calls and texts and lacks the ability to make the customer happy.
I approached him with the issues I was having with the car only for him to respond by saying "we can't refund you the full amount unless the car is faulty" then actually refunding the full amount which indicates he knows the car is faulty but just won't admit it.
2 days into the ownership of this car the paint washed off the front offside alloy, it then had to go into BMW Nottingham for over a week to have them refurbished for the second time in less than a month. I also reported the rattling from the engine at this point.
When I arrived to collect the car BMW Nottingham curbed my alloy wheel and had to have a brand new alloy on the car which didn't match so had to go away again for a 3rd refurb in a month. I also spent the next 3 weeks putting air in my tyres as the valves were leaking following the refurbishment and was initially told this issue was coincidental.
I collected the car and felt happy to have it back, but the rattling noises coming from the engine persisted and became worse. After countless visits to the Nottingham dealership I was told BMW would not replace the turbos due to rattling wastegates. I approached Jason Osborne, who initially said I could not have a refund for the car unless faulty but could part ex for something else, which I found to be a cheap and insulting comment. He said he would compare it to another car but then I heard nothing from him and he ignored my calls and messages.
I finally made contact and it was agreed the car would be returned to BMW Tring for an inspection. After a 200-mile round trip to take the car, I believed the car would be fixed and returned the following Saturday. I was told the told the turbos would need removing, and I was happy to wait provided it would be fixed.
I received a phone call from Jason Osborne- " great news sir, your car is fixed " This after 3 weeks of dropping the car off to them. We drove the 100-mile journey back to collect the car to be greeted by exactly the same rattling noise upon starting and revving. At this point I asked for my money back, 400 miles and the car was the same if not worse! The only difference with the car was that someone had taken my car out and put 62 miles on it, used a quarter of tank of fuel and had damaged another alloy wheel. This was all without my permission.
We left in the hire car for another 2 weeks! BMW Tring had the car for 5 weeks and failed to fix the fault but did find 2 other faults unrelated - lose heat shield & something loose on the brakes.
After a lot of chasing, I tried to contact Louise Hill with no success so I lost my patience and once again asked for my money back if they could not fix the car. Jason finally agreed to give me a full refund (which in my opinion is a full admission of being unable to fix the car) and that i would have to take the full carbon fibre kit off the car that i had put on as an investment to the vehicle but this would now cost me a further £500 with removal and travel costs.
I finally spoken to Louise Hill about the extras I had put on the car (full carbon fibre kit) and she said this offer was fair to have a full refund on the car. This offer was NOT FAIR! I am over £2000 out of pocket and have constantly had my time wasted. Countless hours, miles and money wasted as a result of the incompetence of BMW Sytner Tring.
Dealing with Louise Hill and Jason Osborne is pointless as all they kept saying was the car has no faults yet Sam in the service department sent a text stating the car has a fault that they're working out how to fix.
Please be warned about this dealership.
I wish I had read Google reviews before making this expensive purchase!
Reply....
What I find laughable is that Sytner would give such a lame response to me when I paid CASH for the car and for the kit, THEY"D rather lie than admit the truth..
It makes no sense for me to buy this car and pay for the kit to then return it and ask for a refund unless it's faulty so let's not beat around the bush with nonsense.
When I took the car to the Dealership I actually raised the question "Could it be the catalytic converter" the reply was NO!!! It's all documented in their database unless they've redacted it. BMW mentioned its a third party kit yet list it as a feature in the advert then speak crudly of it. I'd expect this level of service from Terry Tibbs back street garage not a multi million pound company!! If Tring had of refurbished the wheels to a high standard from the get go BMW Nottingham wouldn't have had to mop up their mess
Good night God bless
November 29, 2024
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Mr. King, Thank you for taking the time to leave a review, and we’re genuinely sorry to hear that you remain dissatisfied with your experience. We want to provide some clarity and context around the situation, particularly regarding the concerns raised about your BMW M3 Competition. Your vehicle was inspected thoroughly by two independent BMW Approved Service Departments. Neither found any fault with the turbochargers or wastegates, and both confirmed the vehicle was operating as intended. The noise you highlighted was most apparent during cold starts, and our technicians confirmed this is a normal characteristic of the M3’s performance engine, not a defect. A minor rattle caused by a slightly loose bracket on the catalytic converter was identified and resolved early in the investigation, though it was not the noise you were referring to. Despite this, and with the intention of resolving the situation amicably, we offered to buy the car back at the full price you paid seven months earlier — a gesture made in good faith, especially considering that the car had covered over 2,000 additional miles and that our own loan car was used for a further 350 miles during the investigation. We did not deduct any costs for mileage or wear and tear, which is highly unusual in such cases. You had also made aftermarket modifications to the car, including a third-party carbon fibre body kit and a private registration. We simply requested that the vehicle be returned to its original condition before completing the refund, which is standard practice to ensure we can resell the car within manufacturer guidelines. Unfortunately, you declined to remove the body kit, and we understand this added to your frustration. We also acknowledge and are sorry that your experience with external BMW centres, such as BMW Nottingham, contributed to your dissatisfaction — including the alloy wheel incidents and tyre valve issues, which occurred outside our dealership but understandably affected your overall experience. Our Aftersales and Sales teams, including Jason and Louise, have always acted in line with BMW UK standards and with a genuine intention to resolve your concerns fairly. We regret that our efforts, including offering a full refund without deductions, were not seen in the spirit they were intended. We wish you all the best going forward and are sorry that your experience did not meet your expectations. Sincerely, Sytner BMW Tring
Lack of Transparency and Accountability
I’m extremely disappointed with the service I received at Sytner BMW Tring.
I brought in my 2011 BMW 3 Series (Japanese import) to resolve two persistent dashboard warnings (airbag and seatbelt). After an initial £150 diagnostic and a quoted £1,106 + VAT for the full repair, I expected a clear and professional resolution. Instead, I was asked to approve further charges — ultimately rising to nearly £2,900 — without any guarantee the issue would be fixed.
At no point was I told the NOx and oxygen sensor replacements were unrelated to the original fault. These parts were fitted without clearly linking them to the airbag/seatbelt warnings, and I only later found out they addressed a performance issue I hadn’t requested to fix. I was also told my car’s “lag” was normal due to short trips, then told the opposite weeks later — the inconsistency is troubling.
Despite being without my car for over three weeks and paying for multiple diagnostics and repairs, the original issue remains unresolved. Communication was poor, transparency was lacking, and key details were only shared when I pushed for answers.
I trusted BMW to act with technical integrity and clear accountability — this experience has seriously damaged that trust. I wouldn’t recommend this dealership based on how this case was handled.
June 13, 2025
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Ajay, Thank you for your review. We're sorry that you remain dissatisfied, but we would like to provide further context to clarify the situation. Your vehicle was booked in with several reported concerns, including multiple dashboard warning lights, the vehicle cutting out, being undriveable with heavy steering, and a suspected electrical issue following a breakdown. These points were recorded at the time of booking and are clearly reflected in both our internal notes and the signed repair order. During the initial conversation, our advisor also mentioned a routine check for an airbag recall — at that point, you brought up the airbag and restraint system warning lights. However, this was not listed as the primary concern in the original booking, which focused on the breakdown and drivability issues. Our diagnostics confirmed a failed NOx sensor, which is a key emissions and engine management component. It was directly related to the fault codes found and consistent with the performance issues you reported. While sometimes referred to interchangeably as an oxygen sensor, the NOx sensor was the only part replaced. This repair was fully authorised by you via telephone before any work took place. Following your mention of the airbag warning, we carried out full software programming to attempt to resolve the fault. When this was unsuccessful, we consulted BMW Technical Support, who confirmed that your vehicle — being a Japanese import — is missing a passenger airbag on/off switch, which is required for coding in UK-spec vehicles. Unfortunately, this hardware difference is not something we can determine until programming is attempted. We understand your disappointment that the airbag issue remains, but we followed BMW-approved procedures, obtained your authorisation at each stage, and provided updates throughout. We are confident our team acted professionally, transparently, and in line with manufacturer standards. If you'd like to return for a follow-up inspection or further support, we’d be happy to assist. Kind regards, Sytner BMW Tring
Great service from Nathan
Just used Sytner Tring following a recall notice. The service and courtesy car were very good and Nathan even managed to sort out my windscreen wash for a very good price. Would definitely recommend and use again.
June 6, 2025
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you for taking the time to leave us a 5-star review, Howard. We are delighted to hear that you had a positive experience at Sytner Tring BMW. Our team takes great pride in providing excellent service and we are glad that Nathan was able to assist you with your windscreen wash at a reasonable price. We appreciate your recommendation and look forward to welcoming you back in the future. Thank you for choosing Sytner Tring BMW.
Outstanding
The staff in this branch are really excellent: each and every one goes out of their way to be helpful and polite from the moment one arrives on site. Nathan Lynch is outstandingly professional and efficient: everything happens like clockwork. And let's not forget the technicians who do the job: I never have any complaint - beautifully done. And the car-washer who returns my car spotless.
Attractive waiting area and decent coffee etc.
May 9, 2025
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you for your glowing review, Mr. Parr. We are delighted to hear that you had such a positive experience at Sytner Tring BMW. Our team takes great pride in providing exceptional service to our customers, and we are thrilled that you found our staff to be helpful and polite. We will be sure to pass along your compliments to Nathan and our technicians. We are also pleased to hear that you enjoyed our waiting area and coffee. Thank you for choosing Sytner Tring BMW.
Great Team at BMW Tring
The Team at BMW Tring continue deliver everytime and grateful for everything they have done. Thank you!
May 13, 2025
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you for your glowing 5-star review, Frank. We are delighted to hear that our team at BMW Tring consistently exceeds your expectations and that you are grateful for their efforts. It is an honour to have your continued support and we are grateful for your kind words. We will continue to strive for excellence in all that we do and look forward to welcoming you back for all your future automotive needs. Thank you for choosing Sytner Tring BMW.
My first BMW experience 10/10
I was in the market for my first BMW and Amir at Tring made it a smooth professional hassle-free experience. Listened to everything I needed and genuinely felt like he was looking out for me rather than his sale.
Would fully recommend asking for Amir, top guy
March 15, 2025
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you for your glowing review, Alexander. We are delighted to hear that Amir at Sytner Tring BMW provided you with a smooth and professional car-buying experience. Our team takes great pride in listening to our customers' needs and ensuring their satisfaction. We are pleased to hear that Amir went above and beyond to assist you and make you feel valued. We will be sure to pass along your kind words to Amir and we hope to see you again in the future. Thank you for choosing Sytner Tring BMW.
* DON'T TRUST THEM *
My recent experience with Sytner Tring BMW has been deeply disappointing and frustrating, leaving me with significant doubts about their integrity, competence and commitment to customer service.
The issues began when my vehicle developed persistent battery problems. Despite multiple visits and assurances, the root cause— a concealed tracker device — was consistently overlooked. Instead, Sytner Tring chose to prematurely replace the battery at a cost of £422, an expense they have repeatedly refused to refund despite later acknowledging the tracker was the real issue.
Throughout this ordeal, I encountered a series of confusing and contradictory explanations. Initially, they justified the battery replacement by referencing a fault supposedly stored since December 2021, later recharacterising this as merely a “battery registration issue.” This inconsistency raises serious questions about transparency and honesty.
Adding insult to injury, Sytner Tring "proactively" replaced the iDrive controller, despite no fault being present and without my authorisation. Initially described as a misunderstanding, they later attempted to frame this unnecessary replacement as a "proactive" measure. It seems clear that BMW UK has likely borne the cost of this unjustifiable action, raising ethical questions about their warranty claim processes.
The handling of warranty claims was similarly questionable. Sytner introduced a new claim that the battery wasn't covered due to interference from third-party devices, a point never raised during initial communications or clearly documented in the BMW Approved Used Car Warranty terms provided. This retrospective justification appears crafted solely to deny my valid claim.
Despite repeatedly requesting detailed documentation, Sytner Tring has consistently delayed or failed to provide comprehensive updates. This lack of transparency compelled me to involve the Head of Business directly to seek accountability—an extraordinary step no customer should ever have to take.
Ultimately, dealing with Sytner Tring BMW has been exhausting and has significantly eroded my trust. Their consistent deflection, inadequate responses and reluctance to accept responsibility speak volumes about their approach to customer service and business ethics.
I strongly caution others to consider carefully before trusting this dealership with their vehicles or their business.
Later edit: No surprise, even a more dishonest reply. AVOID!
April 15, 2025
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Dear Adrian, Thank you for your feedback. We're sorry to hear that you remain unhappy despite our efforts to resolve your concerns. To clarify: the battery replacement was based on diagnostic evidence showing it was aged and underperforming. The later discovery of a third-party tracker does not invalidate the need for replacement. The iDrive controller was noted to be intermittently sticking during our investigation and was replaced proactively under warranty to avoid future inconvenience. As a BMW Approved Centre, we are authorised to carry out such work in line with BMW UK guidelines. This was not an arbitrary decision and followed proper approval processes. We appreciate your frustration and did offer a goodwill gesture to acknowledge the disruption, which was declined. Your vehicle has now been returned following all required work, and all updates to BMW’s systems will be completed in line with their timelines. Should you wish to escalate further, we have provided details for The Motor Ombudsman, and we will fully support any independent review. Kind regards, The Sytner Tring BMW Team
Very competitive price for the vehicle
Very competitive price for the vehicle, payment arrived very promptly. Transfer process efficient and slick.
January 9, 2025
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you for your kind words, Steve. We are delighted to hear that you found our prices competitive and that the payment process was efficient and smooth. We strive to provide our customers with the best possible experience, and we are glad that we were able to meet your expectations. We appreciate your support and hope to continue serving you in the future. Thank you for choosing Sytner Tring BMW.
Appalling customer service
Appalling customer service. Ross manager unprofessional… very quick to sell you a car and take your money but soon as things go wrong with the car they dismiss you!! Stay away from this Dealership
December 3, 2024
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
We are sorry to hear about your negative experience at Sytner Tring BMW. We pride ourselves on providing excellent customer service and it is disappointing to hear that this was not your experience. We would like to apologise for any unprofessional behaviour from our manager and assure you that this is not reflective of our standards. We take all customer concerns seriously and would like to invite you to contact our Head of Business, Louise Hill, at louisehill@sytner.co.uk to discuss this further. Thank you for bringing this to our attention.
Sytner Tring Are Great!
Just picked up my BMW from Sytner Tring and the whole process has been fantastic. The handover experience was great and made us feel really special. Guvinder Singh was an absolute pleasure to deal with. I look forward to going back there for my next one!
December 13, 2024
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
Thank you for your glowing review of Sytner Tring BMW! We are delighted to hear that your experience with us was fantastic and that our team, especially Guvinder Singh, made you feel special during the handover process. We take great pride in providing exceptional service to our customers and we are thrilled that you are already looking forward to your next visit. We appreciate your support and look forward to welcoming you back to our dealership in the future. Thank you for choosing Sytner Tring BMW.
Really poor experience trying to get a…
Really poor experience trying to get a number of issues resolved after purchase at this dealership. I gave up in the end even after involving management.
January 10, 2024
Unprompted review
Reply from Sytner Group - Sytner Tring BMW
We are sorry to hear about your poor experience at our dealership. We take customer satisfaction very seriously and we apologise for any inconvenience caused. We would like to invite you to contact our Head of Business, Louise Hill, at louisehill@sytner.co.uk, to discuss your concerns further. We strive to provide the best service possible and we hope to have the opportunity to make things right for you. Thank you for bringing this to our attention. We will ensure that your feedback is shared with our management team for further improvement.
Great service from salesman Ahsan
Great service from salesman Ahsan. Answered all questions and car drivers on schedule
August 27, 2024
Reply from Sytner Group - Sytner Tring BMW
Thank you for your positive review of Sytner Tring BMW. We are delighted to hear that you had a great experience with our salesman Ahsan. It is our priority to provide excellent customer service and we are glad that Ahsan was able to answer all of your questions and ensure that your car was delivered on schedule. We appreciate your feedback and look forward to serving you again in the future. Thank you for choosing Sytner Tring BMW.
Excellent garage performance
The full explanation about the car, courtesy of everyone who I got to meet on the day, and the courtesy calls and emails regarding how the car was performing and what I thought of the car
August 14, 2024
Reply from Sytner Group - Sytner Tring BMW
Thank you for your positive review, Ivan! We are delighted to hear that you had a great experience at Sytner Tring BMW. Our team takes pride in providing exceptional customer service and ensuring that our customers are fully informed about their car. We appreciate your kind words about our courtesy calls and emails, as we strive to keep our customers satisfied with their purchase. Thank you for choosing Sytner Tring BMW, and we look forward to serving you again in the future.
Reply from Sytner Group - Sytner Tring BMW
Thank you for your positive review, David! We are delighted to hear that Jerry provided you with great service at Sytner Tring BMW. Our team strives to deliver exceptional customer experiences, and we are glad that Jerry was able to meet your expectations. We will be sure to pass along your kind words to him. Thank you for choosing Sytner Tring BMW and we hope to see you again in the future.
Great experience .
A week ago today I purchased an X5 from BMW Tring .
From the moment I entered the showroom everyone I talked too were so helpful and very welcoming..
The Salesperson who took care of me Jason Tack who is very professional in his work .. he explain all the options available and when I did agree to buying the car he then set the car up for me and explained the car to me in great detail ..
I have purchased many cars from different dealerships and brands and by far this was the best and smoothest experience I have had in many years ..
When I am next in the market for a car definitely this group and if it’s a BMW it’s tring for me .
August 5, 2024
Reply from Sytner Group - Sytner Tring BMW
Thank you for your glowing review, Sam! We are delighted to hear that you had such a positive experience at Sytner Tring BMW. Our team takes great pride in providing exceptional service to our customers, and we are thrilled that Jason Tack was able to assist you in finding the perfect X5. We look forward to welcoming you back in the future and helping you with any of your BMW needs. Thank you for choosing Sytner Tring BMW.
Reply from Sytner Group - Sytner Tring BMW
Thank you for taking the time to leave us a 5-star review, Lewis! We are delighted to hear that you had a positive experience at Sytner Tring BMW. Our team takes great pride in providing excellent customer service and we are glad that it was reflected in your visit. We appreciate your kind words and look forward to welcoming you back in the future. Thank you for choosing Sytner Tring BMW.
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