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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the product, highlighting its quality and how well it is prepared and packaged for delivery. Many people appreciate the efficient delivery service and the helpful, knowledgeable staff who provide excellent support throughout the purchasing process, from initial inquiries to resolving any issues. The overall service, including order processing and communication, is frequently described as first-class. However, some customers experienced issues with delivery delays, with items arriving later than expected or in multiple shipments. A few reviewers also noted problems with product quality upon arrival, such as missing parts or incorrect balancing, and a small number of people were dissatisfied with the customer service they received, describing it as unhelpful or judgmental.

What people talk about most

Product

Clients share positive opinions on product quality and delivery. Many reviewers praise the excellent... See more

Delivery service

Reviewers mention positive feedback about delivery service. Many customers praise the quick and fast delivery... See more

Staff

Reviewers highlight positive aspects of staff. Customers consistently praise the helpfulness,... See more

Service

Customers had positive experiences with service. Many reviewers praise the excellent and fantastic service,... See more

Order

Consumers generally express satisfaction with the ordering process. Many reviewers highlight the ease of... See more

Based on these reviews

Rated 5 out of 5 stars

Very pleased with Wheelbase.co.uk. Fast dispatch and bike exceptionally well prepared and secured. It was first time for me using this store and I'm very nicely surprised. Bike came super secured in t... See more

Rated 5 out of 5 stars

Great deal with the current “trade in”offer. This resulted in a really good discount on a review winning, in demand bike. I’d also like to say that I’ve never seen a bike so carefully packaged... See more

Rated 5 out of 5 stars

Excellent customer services (Arawn - Kendal Lake district). Very understanding and helpfull throughout the entire process of ordering the new bike via cyclesheme. The bike arrived very well packaged.... See more

Rated 5 out of 5 stars

A very easy to use website and the Cube lights I brought were competitively priced. Excellent customer service and support! I had a really helpful follow up call after placing my order to make sure I... See more


Company details

  1. Bicycle Store
  2. Bicycle Repair Shop
  3. Bike Accessories Store
  4. Road Cycling

About Wheelbase

Written by the company

Welcome to the UK's largest Cycle Store. We stock one of the UK's biggest selections of bikes from 15 of the world’s best brands like Trek, Cannondale, Cube, Focus, Whyte, Yeti and Frog to name but a few. Plus, the very best in clothing and equipment to help you enjoy the ride.

Today we are Wheelbase.co.uk, Wheelbase Lake District, Wheelbase Darlington and Wheelbase Yorkshire. We pride ourselves on being an inclusive and friendly store for everyone who loves cycling, whether that be road cycling, mountain biking, touring, commuting, family riding or e-Bikes.

We are a team united by a passion for bikes and we have a wide range of cycling experience amongst our sales staff, mechanics and mail order team.

Our passion for cycling is invested back into the sport through the sponsorship and support of our British Elite road race team Wheelbase CabTech Castelli.

Now in its 12th year, we hold our annual MTB demo weekend in April, attracting up to 250 riders to our Lake District store, often in spite of the wet Cumbrian weather. We have a great community of cyclists here in the Lake District and there are plenty of events going on throughout the year, including the 3 Valley Challenge in June, our Tour de Staveley in July and the Wheelbase Spring Classic in March. We offer backing to local organisations where possible and are great supporters of Kendal Cycle Club and Fix the Fells.

Visit us online at www.WHEELBASE.co.uk or in one of our three stores in the Lake District, North East and Yorkshire.

Contact us via Customer Care

Contact info


4.6

Excellent

TrustScore 4.5 out of 5

3K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 25% of negative reviews

Typically replies within 48 hours

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Rated 5 out of 5 stars

Great communication

Great communication keeping you informed throughout the buying process and delivery. Bike arrived on time in perfect condition. Very happy with this purchase.

May 28, 2025
Rated 5 out of 5 stars

Great prices and fantastic customer…

Great prices and fantastic customer service. I was unable to conclude my order online because of my address, but when I phoned up Toby was able to help me secure my order after only 5 mins of calling. I would highly recommend to anyone looking for their next bike.

May 22, 2025
Rated 5 out of 5 stars

Just the best bike shop experience

Just the best bike shop experience I’ve ever had.

I was choosing between three top UK retailers for a high-end Cannondale gravel bike, and Wheelbase was the only one that responded with a personal, flexible, and thoughtful offer.

Reached out to discuss the order, and they got back incredibly fast – responsive, helpful, and genuinely focused on making it work.
Special thanks to Arawn – super positive, extremely attentive, and just a pleasure to talk to. He provided one of the best customer experiences I’ve had in the cycling industry: everything was clear, detailed, and easy from start to finish.

Assembly & delivery: 10/10.
The bike arrived in perfect condition, carefully wrapped and preassembled, with everything adjusted and packed incredibly well. Minimal setup was required – just the wheels and seatpost. You can tell they care about how the product reaches you.

If I could suggest one area for improvement: I’d love to see a more transparent post-purchase tracking experience.
Something like: “Payment received” => “Queued for assembly” => “Bike being assembled” => “Packed & awaiting courier handoff” => “Courier collected + tracking link” with estimates dates.
Even basic status updates like these would avoid customers having to follow up by email or phone. Currently, the courier tracking system is very limited, no clear delivery time window and huge delays in their statuses.

Phenomenal experience overall. I’ll absolutely be coming back for future bikes and gear.

May 15, 2025
Rated 5 out of 5 stars

Really great experinece

Really great experinece. Made an error in size with my order and was really easy to change. Great communication and the bike turned up exactly on time. Would recommend!

May 9, 2025
Rated 5 out of 5 stars

Great customer service and mail order…

Great customer service and mail order experience from day 1 of ordering my new bike, receiving the bike with damage caused in transport, returning the bike and getting another sent to me as a replacement.
The replacement bike was packed with extra padding to ensure it arrived without any damage.
Dealing with Sam, from mail order was effortless and a true asset to the wheelbase brand.

May 3, 2025
Rated 5 out of 5 stars

No problems with Wheelbase at all

No problems with Wheelbase at all. Very helpful and efficient.

April 24, 2025
Wheelbase logo

Reply from Wheelbase

We appreciate you taking the time to share your positive experience. We're glad to hear that you found our team helpful and efficient.

Rated 5 out of 5 stars

Customer contact and delivery…

Customer contact and delivery fantastic.
Bike was packed magnificently , arriving on time without any issues.
Assembled and tested, set up to perfection.
Looking forward to many adventures on it

April 24, 2025
Wheelbase logo

Reply from Wheelbase

We're thrilled to hear about your positive experience! It's wonderful to know that you were impressed with our customer service, delivery, and the quality of the bike. We're happy that you're looking forward to enjoying many adventures on it.

Rated 5 out of 5 stars

Bike came prepared

Bike came prepared, well packed and on time. They responded to emails almost instantly to any queries. Amazing company, great staff and I would recommend this company to anyone! Love the new bike too 👍🏻

April 22, 2025
Wheelbase logo

Reply from Wheelbase

Thank you for your kind words! We are thrilled to hear that you had a positive experience with our company. We strive to provide exceptional service and we are delighted that you found our team responsive and helpful. We are happy to hear that you love your new bike. We hope you enjoy many happy rides!

Rated 5 out of 5 stars

End to end service was great

End to end service was great, from first contact, advise, right thru to delivery and unpacking my bike. 5 star experience. Prompt replies when I emailed them, and very helpful.

April 23, 2025
Wheelbase logo

Reply from Wheelbase

We are thrilled to hear about your positive experience! It's wonderful to know that you found our service to be helpful and efficient, from your initial inquiry to the delivery of your bike. We strive to provide excellent customer service, and your feedback motivates us to continue doing so.

Rated 5 out of 5 stars

Dave was excellent to deal with

Dave was excellent to deal with! Definitely recommended to others

April 16, 2025
Wheelbase logo

Reply from Wheelbase

We're so glad to hear you had a positive experience! We strive to provide excellent customer service, and we're thrilled that Dave was able to help you.

Rated 5 out of 5 stars

Great service & price

Great service, awesome price, built the bike super fast and got it to me in 2 days 👏👏👏

April 16, 2025
Wheelbase logo

Reply from Wheelbase

We're thrilled to hear you had such a positive experience! We appreciate your kind words about our service, price, and speed. We're dedicated to providing excellent customer service and making sure our customers are happy.

Rated 4 out of 5 stars

Cube reaction pro purchase

I’ve just purchased a cube reaction pro & finally got out on it this weekend, absolutely lovely 😊, ordering was easy online , the only issue I had was with DX delivery service as their tracking is absolutely useless & is impossible to speak to someone from there .all In all Wheelbase were very helpful, highly recommended 👍👍

April 8, 2025
Wheelbase logo

Reply from Wheelbase

We appreciate your kind words about your new cube reaction pro and our online ordering process. We're thrilled you're enjoying your bike! We understand your frustration with the DX delivery service and their tracking system. We value your feedback and will pass it along to our team.

Rated 5 out of 5 stars

Very attentive service (via phone) and…

Very attentive service (via phone) and very rapid despatch of goods (bike)

April 11, 2025
Wheelbase logo

Reply from Wheelbase

We appreciate your kind words about our service and the speed of delivery. We strive to provide our customers with a positive experience, and we're glad to hear that we succeeded in this instance.

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