Emergency Assist Reviews 

28,673
TrustScore 4 out of 5

4.1

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Review summary

Created with AI, based on recent reviews

Considering 2,578 reviews, reviewers had a great experience with this company. Customers frequently highlight the excellent value for money, noting that prices are very reasonable and competitive. Many people praise the efficient and quick service provided, with recovery drivers often described as helpful and communicative. Reviewers also appreciate the supportive staff and advisors, seen as friendly, polite, and effective in resolving queries. However, some customers noted difficulties reaching customer service, experiencing long hold times, or finding it tricky to get through. A few other people also felt the breakdown service was not always effective, with some being left stranded or receiving unhelpful advice. Additionally, some reviewers mentioned issues with subscription renewals, including unexpected price increases or challenges when trying to cancel.

What people talk about most

Service

Users describe ambiguous interactions with service, with many reviewers expressing significant... See more

Price

Customers consistently note positive experiences with price, often finding it to be half the cost of other... See more

Staff

Customers had ambiguous experiences with staff, with many praising the efficiency, helpfulness, and excellent... See more

Subscription

People report ambiguous experiences with subscription, with some customers finding the sign-up and renewal... See more

Customer service

Consumers find customer service to be ambiguous, with many reviewers reporting dreadful experiences,... See more

Reviews shaping this summary

Rated 4 out of 5 stars

The price is great compared to other breakdown services. Being a Blue Light Card holder, I thought I would save a pittle bit more by entering the discount code. I was rather confused when it became... See more

Company replied

Rated 4 out of 5 stars

Easy to use Competative price Just started so dont have any experience of requesting help yet (Hopefully wont!!)

Company replied

Rated 5 out of 5 stars

Great company I use for breakdown cover. Prices are more than reasonable. Great customer service, reminded me about renewal. Then messaged again day before it ran out to say I would be without cov... See more

Rated 5 out of 5 stars

Very competitive pricing. Hopefully, I’ll never need to use Emergency Assist, but if I do, then I just hope that it all works out, I’ve no reason to suspect it won’t, but I’m just cautious.

Company replied


Company details

  1. Transportation Service
  2. Towing Service

Information provided by various external sources

Get breakdown cover from Emergency Assist and see how much you could save. Peace of mind, and stress free motoring, from £19.00 a year. Get a quote now.


Contact info

4.1

Great

TrustScore 4 out of 5

29K reviews

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4.1

All reviews

(28,673)

2,527 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 4 out of 5 stars

Yep nice and wasy not needed assistance…

Yep nice and wasy not needed assistance yet but hopefully all good

June 22, 2026
Emergency Assist logo

Reply from Emergency Assist

It's good to read your feedback - thank you for sharing your experience with us. We're glad things went well and we appreciate your support. Any further thoughts are always welcome. The Emergency Assist Team

Rated 5 out of 5 stars

Great service from Tyran thanks for…

Great service from Tyran thanks for sorting out my change of car policy very much appreciated , friendly quick no issues , fantastic service. Thanks

June 30, 2026
Unprompted review
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Reply from Emergency Assist

We're really glad to hear your experience went well. Thank you for sharing your feedback - it's greatly appreciated by our whole team. The Emergency Assist Team

Rated 1 out of 5 stars

0 star + not refunding money , i will make claim through small corts

0 star - useless, i can tell you that - renewed and took payment a week before renewal date, replied to that email asking for cancellation right away as no body answered the phone, I didn't get a reply, they didn't cancel -then I claimed through bank and they just refused to refund , remember cancellation request was made before the renewal date, ... I said i didn't need this cover as my insurance provider has included the breakdown cover, I will be making a legal claim -

My cover number is below if you decide to sort this out after this review?
Cover Number : EABDN15860223

June 2, 2026
Unprompted review
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Reply from Emergency Assist

We're sorry to read this review and we'd like to find out more about your experience. Please don't hesitate to get in touch at customer.care@emergencyassistltd.co.uk and a member of our team will be in touch with you directly. The Emergency Assist Team

Rated 1 out of 5 stars

Second review as you choose to ignore my emails

Second review I posted about how the company failed to fix a flat battery they responded how they would investigate instead they just ghosted me I had to pay my garage to come and get my car started after their guy turned up with a homemade jump start machine that was flat my reference number on the complaint is BDN2-1865221 they have failed to respond to a number of emails i now use the RAC this Is my only way to give them a kick, so avoid using them they are COWBOYS who then do not accept responsibility for not providing what I paid for if I had the will I would take them to court but they know it’s just more time wasted on a cowboy outfit consider yourself lucky that I cannot be bothered with you.

February 9, 2026
Unprompted review
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Reply from Emergency Assist

We're sorry to read this review and we'd like to find out more about your experience. Please don't hesitate to get in touch at customer.care@emergencyassistltd.co.uk and a member of our team will be in touch with you directly. The Emergency Assist Team

Rated 4 out of 5 stars

The customer service person that…

The customer service person that attended to me very good and knowledgeable and tremendously helpful

June 29, 2026
Unprompted review
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Reply from Emergency Assist

We're glad to hear your experience was a good one. Thank you for taking the time to share your feedback - it's really appreciated. If there's anything we can do to improve, please contact us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

Happy good price

Happy good price

June 21, 2026
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Reply from Emergency Assist

We're glad to hear everything went well. Thank you for taking the time to share your experience - feedback like yours is really appreciated by our whole team. The Emergency Assist Team

Rated 5 out of 5 stars

It enables people to assist in a fault…

It enables people to assist in a fault correction or assist other people

June 28, 2026
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Reply from Emergency Assist

It's great to read your positive feedback - thank you. We're glad we could help and we appreciate you letting us know. We hope to be there for you whenever you need us in the future. The Emergency Assist Team

Rated 1 out of 5 stars

I have made a complaint

I have made a complaint. This is a warning for others. Motorcycle regulator broke. It needed uplifting. I gave 2 motorcycle garage choices. Apparently they were unacceptable. I asked them to source one I was told I had to source one. On a Sunday, no chance of that. I was in a small village in the countryside. Still I was told Local garage only. I had to leave my motorcycle unattended and figure out how to get myself home. No one ever phoned back to enquire about my situation. Never again with this company.

June 28, 2026
Unprompted review
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Reply from Emergency Assist

Thank you for your review. We take feedback of this nature very seriously and want to hear more. Please get in touch with our team at customer.care@emergencyassistltd.co.uk and we'll look into this further for you. The Emergency Assist Team

Rated 1 out of 5 stars

This company seems to have a telephone phobia...

Unfortunately I can only award this company one star as I have telephoned them for two days now with regards to starting a new breakdown cover policy with them.
Maybe they have enough customers and don't need anymore. Who knows?...

June 29, 2026
Unprompted review
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Reply from Emergency Assist

We're sorry your experience has prompted this review and we'd like to find out more. Please contact us at customer.care@emergencyassistltd.co.uk and a member of our team will follow up with you directly. The Emergency Assist Team

Rated 1 out of 5 stars

I am giving this company one star only…

I am giving this company one star only because I cannot give zero.

The service was absolutely unacceptable. My car broke down at 10:45 a.m. When I called, I was told that a recovery vehicle would arrive by 1:00 p.m. No one turned up. I called again and was told 2:00 p.m. Again, no one arrived. After another call, I was told 3:30 p.m., but the recovery vehicle finally arrived at around 4:00 p.m.

My car is a four-wheel drive and would not start. The recovery driver refused to recover it, making various excuses and claiming he needed specialised equipment. He said he would call me when he could return.

I received no call. At around 8:00 p.m., I contacted emergency assistance again, only to be told that I would have to pay a £120 cancellation fee. Cancellation fee for what? The recovery was never completed, and the failure was entirely on their side.

They wasted my entire day and left me stranded without any resolution. The main reason I chose this company was for their European breakdown cover, yet they could not even recover my vehicle to a local garage when it broke down in the UK.

Based on my experience, the service was completely unacceptable. I would not recommend them, and I advise others to think carefully before relying on their breakdown service.

June 20, 2026
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Reply from Emergency Assist

We're sorry to read this review and we'd like to find out more about your experience. Please don't hesitate to get in touch at customer.care@emergencyassistltd.co.uk and a member of our team will be in touch with you directly. The Emergency Assist Team

Rated 5 out of 5 stars

very clear instructions

very clear instructions, I'm a new client so I can't say much

June 25, 2026
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Reply from Emergency Assist

We're really glad to hear your experience with us was a good one. Thank you for taking the time to share your feedback; it means a great deal to the whole team. The Emergency Assist Team

Rated 1 out of 5 stars

What an awful company to deal with

What an awful company to deal with. I recently broke down on the motorway and despite having a Premium policy with them, they charged me £368 to tow my car home, their excuse was that they were only liable to take my car to the nearest local garage, but because it was a Saturday they were all closed, so they would take my car home for a fee, so despite me having National Recovery on my policy, it counts for nothing. Beware of this Company.

June 13, 2026
Unprompted review
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Reply from Emergency Assist

We're concerned to read this and would like to hear more. Please don't hesitate to contact us at customer.care@emergencyassistltd.co.uk - our team will be happy to discuss this with you further. The Emergency Assist Team

Rated 5 out of 5 stars

renewal…

Spoke to Anthony regarding renewal price. He was very efficient, polite, friendly and helpful . A favourable outcome was agreed and confirmation by email was immediate. Thank you Anthony for a job well done

June 26, 2026
Unprompted review
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Reply from Emergency Assist

Thank you for your review. We're pleased to hear you had a good experience and we really appreciate you letting us know. We'll always do our best to be there when you need us. The Emergency Assist Team

Rated 4 out of 5 stars

Not much difficult.

June 13, 2026
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Reply from Emergency Assist

We're glad to hear things went well overall. Thank you for sharing your experience with us - we really appreciate it. If you have any further feedback, please don't hesitate to contact us at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

Rated 5 out of 5 stars

Terrific service

Terrific service, UK based call centres, very competitive prices, so, so happy I discovered this breakdown company.

June 20, 2026
Unprompted review
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Reply from Emergency Assist

Thank you so much for your kind words. We're really pleased your experience went well and we appreciate you taking the time to leave a review. The Emergency Assist Team

Rated 1 out of 5 stars

BEWARE

Doubled the cost of my cover from the previous Year. Took the money from my account on the Monday without authorisation but didn’t send the renewal invite until the Wednesday. Tryed calling several times to cancel but no answer after 1 hr. Sent emails but no answer. Then I sent a final email stating that I would open up a case with my cc company & asked for an email to clarify my details have been deleted. I got a refund but no explanation or return email. So be careful people once you make a payment they keep your card details. WOULD NOT RECOMMEND

June 8, 2026
Unprompted review
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Reply from Emergency Assist

We're really sorry to hear this. Your feedback is important to us and we want to make sure the right people are aware. Please contact our team at customer.care@emergencyassistltd.co.uk and we'll be in touch. The Emergency Assist Team

Rated 5 out of 5 stars

Pleased with the sign up process, and beyond

It was a quick and easy process to get a quote and sign up for breakdown cover.

There aren't too many questions to answer to complete the process and get covered

The price is very good for someone on a tight budget, such as myself, and you get all your documents almost instantly.

They don't email you unnecessarily at any time.

April 19, 2026
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Reply from Emergency Assist

It's great to hear such positive feedback. Thank you for taking the time to share your experience with us - we really do appreciate it. The Emergency Assist Team

Rated 5 out of 5 stars

The options available suited my needs.

The options available suited my needs.
I added a few extras for a competitive rate.

June 23, 2026
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Reply from Emergency Assist

We're glad to hear your experience with us was a positive one. Thank you for taking the time to let us know - it really does mean a lot to our team. The Emergency Assist Team

Rated 4 out of 5 stars
Emergency Assist logo

Reply from Emergency Assist

We're glad to hear things went well - thank you for letting us know. We appreciate your feedback and we're always looking for ways to improve. Please don't hesitate to get in touch at customer.care@emergencyassistltd.co.uk. The Emergency Assist Team

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