GEM Motoring Assist Reviews 1,625

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the efficient service and the helpful, professional staff. Many highlight the quick response times and the exceptional customer service, noting that interactions are often reassuring and stress-free during challenging situations. People appreciate the clear communication and the prompt arrival of assistance, often within the estimated timeframes. However, some customers also noted issues with the product itself, with experiences varying. A few reviewers mentioned long wait times for recovery, particularly in remote areas or outside business hours, and some felt there was a lack of compassion or follow-up in these instances. There were also isolated reports of difficulty with communication, such as call handlers struggling to understand accents, or problems with specific policy coverages like lost keys.

What people talk about most

Service

Reviewers highlight positive aspects of service, consistently praising the quick response times and... See more

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Response time

Clients share positive opinions on response times. Many customers praise the quick and efficient service,... See more

Customer service

Customers had positive experiences with customer service. Many reviewers found the operators to be very... See more

Product

Consumers find the product to be ambiguous. Many reviewers praise the comprehensive breakdown cover, noting... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Car would not start when we went to leave Cherwell Valley Services on M40. Contacted Gem for assistance using their app and within minutes a recovery agent was assigned to us. Kieran (BVS Motors)... See more

Company replied

Rated 5 out of 5 stars

GEM breakdown has been amazing. I was worried when my car broke down for a second time within a month of the previous rescue (different issue) , that I wouldn't be able to make use of recovery again.... See more

Company replied

Rated 5 out of 5 stars

You can’t trust a car! Had my car brakes gone, but had to cover a trip back home near 250 miles. I was really fortunate to have GEM Motoring for my Personal Road Assistance. Called GEM and no hassl... See more

Company replied

Rated 5 out of 5 stars

Van wouldn't start. Very helpful and polite initial phone conversation with GEM and, after some confusion over the eligibility of my van (ex HM Prison service van formerly used as a minibus) it got so... See more

Company replied


Company details

  1. Money & Insurance

Written by the company

For more information visit www.motoringassist.com GEM are multi-award winners and have been placed in the Top 3 breakdown recovery providers in the Auto Express Driver Power Survey for 12 years, coming first place 9 times. GEM Motoring Assist has also received a Defaqto 5 Star Rating for its Breakdown Cover, which means it provides one of the most comprehensive policies in the market.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

2K reviews

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Replied to 90% of negative reviews

Typically replies within 24 hours

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Rated 5 out of 5 stars

Battery jump start after sudden failure

My battery packed up without any warning (after 130,000 miles) and I called GEM. The recovery agent arrived after about 90 minutes (a non-urgent job) and started the car with a jump start device, and I drove home, arranging for a mobile battery replacement the next day. Service provided was friendly and efficient throughout. Highly recommended.

August 12, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

My wife's car was not starting at home…

My wife's car was not starting at home used the app to call GEM eta was sent
Recovery took a little longer to arrive due to it being rush hour but my wife was kept informed by phone and operator couldn't be faulted
Recovery agent checked the vehicle and found the fault He also contacted a motor factor on my wife's behalf and parts sourced
Due to my wife's time constraints the car was left on the drive for me to fix with the already sourced parts and job done
GEM phoned my wife to make sure all was well Every body happy

August 8, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you wife.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Rated 5 out of 5 stars

The product offered to me is great…

The product offered to me is great value. The operator explained everything clearly and I feel much safer driving.

August 1, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about joining GEM.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards throughout that we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Rated 5 out of 5 stars

SCARY EXPERIENCE - GEM TO THE RESCUE

I am an experienced driver (since the early 80's)and had a very unusual and life threatening scary experience the other night, when the car engine cut out and then all my brakes both failed - electric handbrake and not able to go down the gears - on a steep hill up a narrow road in the dark. The car was out of control, going backwards down a steep hill. I managed to turn it sideways and stop, but was very distraught and flagged down a passing police car. The police and some passers by helped me and we got the car into a safer place, the Police tried to start it, although it was still not starting or showing any sign of life, but they had to leave me having checked I had breakdown cover, as they were in attendance on a major nearby fire, I called Gem at that point. So important that I could speak to someone and was not expected to report online. The breakdown service was first class,prompt and sympathetic from the initial phone call to the mechanic who came out. Waiting time was reasonable and less than the time anticipated and the phone calls to keep me updated and offer advice were sensible practical and easy to understand.I was taken home, with the car, and after booking it in for repair the following morning, the same mechanic and breakdown truck attended and took the car to the garage.I have not yet had a report of what is wrong with the car, but I am feeling that Gem is the best breakdown service I have experienced for years.

August 10, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,

Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Excellent service time and again

Immobilised my car by mistake when handbrake failed on a hill... The lovely breakdown guy GEM sent was there within 15 minutes of making the call (while I sat on the footbrake!). He sorted out the immobiliser issue and got me to a flat parking space - I didn't need recovery as this was outside my home and the car was booked in for handbrake repairs two days later. I don't think I've ever waited for longer than 45 minutes for GEM, and the customer services team are amazing. And because they insure you, rather than the car, you're covered in every vehicle, even as a passenger - which is fantastic for peace of mind. I've been with GEM for years now, and recommend them to everyone.

August 5, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Great service

Great service. Kept in touch with me throughout the recovery of my car. Can't fault them at all. Really greatful, thank you.

August 1, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

"Service with a smile"

I broke down on the M5 on a Sunday morning at 08.00(clutch failure). After a very reassuring call with call handler Comfort and subsequent follow ups from Megan, their appointed recovery driver (Victoria Recovery) arrived bang on time within the hour after being tracked all the way. The driver was pleasant company all the way home and helpful when it came to parking my non-drivable car. Very pleased with the service from both GEM and their recovery agent.

August 3, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Quick and friendly response

Had an unfortunate incident which meant I was stranded however GEM responded and were with me within one hour. The office kept me up to date and the recovery who came to help had me sorted within about 10mins

July 27, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

We are pleased to hear that you were recovered quickly and kept informed while you waited.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

The GEM Team

Rated 1 out of 5 stars

Inflexible, and nowhere as good as used to be

While the initial recovery was completed quickly and safely, what came after was abysmal.

I was taken to a garage that had unfortunately closed down. It then took over two hours to get the car recovered home, after the operator tried to get my car unloaded on private land where we'd already been asked to move on.

The call handler remained completely inflexible throughout, essentially forcing me into paying £200 for an onward recovery. Additionally, it was impossibleto get through to GEM during this time with a constantly ringing line, or engaged.

While my initial recovery took place at 9am, by the time my car was returned home (a massive argument had to happen to get the car home and not dropped on private lane), the car was recovered again, meaning I returned home at 7pm after getting the car safely to another garage.

I will be cancelling my membership as soon as possible. Having been a customer for seven years, the level of service offered by GEM and the company they second the actual call work to is terrible. A throughly awful experience from start to finish.

As for their complaints procedure, this matches up to their assistance - as in very poor.

July 12, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Mr Hodges,

Unfortunately, as your vehicle had already been recovered to your chosen destination, you were not covered for another recovery to a different destination. Please may I draw your attention to the relevant extract from page 4 of your Terms & Conditions, which I have included below, for your reference:

“Once the vehicle has been delivered to the nominated address, the vehicle will be left at your own risk and no further recovery costs will be covered in relation to the claim”

Kind regards
The GEM Team

Rated 5 out of 5 stars

So far so very good

So far so very good. “Which” recommended and I’m covered whichever car I’m in (if taxed and MOT’d). Efficient communication and documentation.
Of course I hope I never have to put the service to the test, but that will be the ultimate proof of the pudding!

July 15, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Extremely quick & efficient

Extremely quick & efficient. Friendly and helpful customer service.

July 21, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to your son.

We are pleased to hear, he received our first class service.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Rated 5 out of 5 stars

Five star service

First time of using GEM and they managed inside two hours what RAC took a full day to do for me last year. First class app for reporting breakdown of my son’s car and he was kept informed constantly until recovery was made. Five star job 👏👏👏👏👏

July 18, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Good cover at a reasonable price.

Easy to join and looks to cover everything that the bigger companies provide, but at a substantially lower price. I haven't needed to use the breakdown service yet - so time will tell !

July 9, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Excellent

Excellent. After a rta I phoned and within an hour and a half the trans porter arrived and brought me and my vehicle back home.
Great service.

July 17, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Brilliant service both times I’ve used…

Brilliant service both times I’ve used them. Excellent communication and superb roadside assistance

July 19, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member
Thank you so much for taking the time to provide such positive feedback about GEM and the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Pricing alone is immediately great value.

The sign-up experience was quick, easy, and a pleasure. Thank you.... The ultimate test of course is if the service matches this high standard when I need to utilise the breakdown facilities promised. The App with auto GPS location looks very sensible and easy.

I will review again if and when any breakdown occurs, but so far, a much better financial deal for personal cover, any vehicle, full UK Recovery anywhere and Homestart, for less than half the price of the big players. Love it so far!

OK, here's the follow up! Whilst stuck up in Sutton Coldfield at mid-night in late Jan 2026 I had a flat rear tyre; no spare just a crappy puncture repair (alleged!) tyre sealant that didn’t work of course…….. and I called out Gem. They took my call at 5 mins to midnight on a Thursday evening via their mobile phone App, and their local recovery truck had us loaded up by 12:30am and on the way to our local hotel some 7 miles away! Done and dusted within 35 minutes. Fantastic service. If any of you want an excellent breakdown service, I really can recommend Gem as my own experience certainly couldn’t really be bettered.

July 8, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member
Thank you so much for taking the time to provide such positive feedback about GEM. y

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

GEM Are Fantastic

After being a customer of the RAC for many years I swapped to GEM for two reasons. 1. RAC reduced my level of cover but increased my premiums. 2. My son, who was named on my policy broke down, RAC quoted at least 7 hours (yes 7), before they could dispatch someone to help, which was overnight. So it was left to me to rescue my son and arrange for his vehicle to be recovered and sent to our garage of choice, all before an RAC van would have arrived. RAC membership is absolutely worthless in my opinion. After this experience I consulted Which and they recommend GEM as their highest rated recovery service. So I cancelled the RAC membership and the refund I received was more than GEM charged me to cover myself, wife and son in any vehicle. Cut to 6 weeks later, the battery on my wife’s handover failed, GEM was called and within 40 minutes, the Landy was sorted and she was on her way. Outstanding services and performance, I can’t recommend GEM highly enough.

July 13, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member
Thank you so much for taking the time to provide such positive feedback about GEM and the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Quick response.

On breaking down I contacted Gem who responded quickly to my problem . The breakdown unit responded quickly, the problem I had could be repaired at the roadside, my vehicle & myself were delivered back to the place of my choice. Top marks to Gem . Thank you.

July 12, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member,
Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

Thank you

The telephone was answered quickly by a person! The breakdown people came within the time stated and somebody rang me twice to see if I was okay on the hard shoulder of the M4- as an elderly female travelling alone

On the strength of this a family member has signed up

July 11, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member

That's wonderful news thank you for the recommendation.

Thank you for taking the time to provide such positive feedback about the service recently provided to you.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

Rated 5 out of 5 stars

The Customer Advisor I spoke with was…

The Customer Advisor I spoke with was pleasant. She was able to resolve my issue perfectly well in a professional, timely and yet friendly manner.
This company has always been customer focused and helpful,after having previously tried other Breakdown Cover companies. That's why we keep renewing our cover with them. They care! and thats all the customer needs when the vehicle has broken down.
I wouldn't hesitate to recommend this company to anyone who wants quality Breakdown service.

July 12, 2025
Unprompted review
GEM Motoring Assist logo

Reply from GEM Motoring Assist

Dear Member

Thank you for taking the time to provide such a positive review of our company.

As a 2024 Which? Recommended Provider, it is great to know that we are achieving the high standards we are known for.

Please do not hesitate to refer your friends and family to GEM. Your friend simply calls our friendly Member Services team and joins GEM, quoting your name and membership number. You will receive a £20 voucher and your friend would receive a £10 voucher. There's no limit on the number of people you can refer, so you'll keep receiving rewards for every friend who signs up to GEM.

Kind regards
The GEM Team

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