Incredibly professional, personalised, and timely service. The whole process was enjoyable, and each step of the ring design and purchase was transparent and efficient. Josh worked with me and held my... See more
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Review summary
Created with AI, based on recent reviews
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Reviews shaping this summary
The engagement ring is beautiful! The princess cut diamond is stunning, the band and setting are perfect and it's phenomenal value for money - with the overall cost vs some other ring retailers. The t... See more
I ordered a replacement diamond for my engagement ring. The service was amazing. It took 2 weeks total. The stone is absolutely beautiful, im so happy with it. when the delivery came i was so impress... See more
Company replied
Wow what can i say, first off the customer service is outstanding! I had a few questions before and after ordering and i feel they went above and beyond in answering and making me feel at ease. The wh... See more
Company details
Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 02035401477
- sales@77diamonds.com
- www.77diamonds.com
4.9
Excellent
6K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 59% of negative reviews
Typically replies within 1 week
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Loved package
Loved package. very good web page,only thing is waiting time if that could be reduced it would be fantastic,thank you
May 31, 2026
What website was very useful for…
What website was very useful for getting the correct that I needed and what was prefect for my wife to be I hope! But overall was very happy with the service
June 1, 2026
Met all my expectations.
Ordered a engagement ring with engravings. All went smooth. Had to adjust size during the order process and they were very kind and helped me adjust it.
Definitely will use again for future jewelry. Thank you.
June 7, 2026
Very smooth and satisfying process with…
Very smooth and satisfying process with very kind staff. Would definitely come again!
May 31, 2026
Tarek Alawiye ist a great
Tarek Alawiye ist a great sales specialist. He check-in after the ring was delivered and ready to act when any issue arise.
I appreciate that the shop provides such a great customer service.
June 6, 2026
Unprompted review
Customer service is very professional…
Customer service is very professional and fast. Products are spectacular!
May 30, 2026
Would recommend
It’s the second time I’ve used 77D, and I have been pleased with the service both times. On this occasion I went through customer service rather than the website, as it was related to an insurance claim. The representative I dealt with, Cecilia Rotar, was really helpful and helped me find exactly what I was looking for. Would recommend
June 5, 2026
Unprompted review
Highly efficient and helpful
The agent Cecilia Rotar was incredibly helpful, very polite, and extremely efficient in resolving my issue. She responded so quickly and made the whole process seamless.
Thank you so much for the great support!
June 4, 2026
Unprompted review
Great selection and help
Great selection and help during the in presence meeting. The final result is amazing and exactly how I was picturing it.
April 21, 2026
Engagement ring - Tarek
From what I thought was going to be a difficult process finding an engagement ring, Tarek made the whole thing really easy from start to finish, even with a slight change from myself in the order it was no hassle. According to my now fiance, the ring is perfect. Would definitely recommend Tarek and 77 diamonds. Thanks again
June 4, 2026
Unprompted review
Good Employes and Quality
This company has excellent workers, exspecially miss Natacha Haingomalala. From the beginning of my order until the arrival of my package, she was there when i had a question. The product turned out just as expected!
Great expirience overall!
May 18, 2026
Unprompted review
Perfect customer service
Perfect customer service. Very helpful and kind.
June 4, 2026
Unprompted review
Great company
Great company! Professional, courteous and reliable.
Natacha helped with my order and was an absolute pleasure to cooperate with. She even made sure to speed up the order due to a time constraint on my end!
10/10 recommend!
May 11, 2026
Unprompted review
Tarek A. really helpt me find the right…
Tarik really helpt me find the right ring for my Fiance. He looked with me what the options were, took his time and most importantly when he de patched the ring, he kept me updated about the delivery. Delivery was also on time! Would definitely buy again from here!
June 2, 2026
Unprompted review
Customer Service was very helpful
Customer Service was very helpful - answering any inquiries very quick and efficienct. Ring was as expected with no negative surprises. All in all very good customer experience here.
June 3, 2026
Unprompted review
Excellent service
Excellent service from Raul B. He was responsive, professional, and made the whole support process smooth and enjoyable. Thank you for your support!
June 3, 2026
Unprompted review
Sophie Hardy at 77 Diamonds is a…
Sophie Hardy at 77 Diamonds is a diamond, her patience and expertise is truly valuable. I'll be the first to admit im very fussy in what i want and need. On every aspect and level, Sophie and the rest of the team at 77 made the whole process from start to finish seamless even with my complexity of wants. Sophie and the team are VERY professional and when discreteness was needed (obvs for the surprise) they also was great there too. I was fortunate enough to be in a location that i can have all of this in the I-Person experience esp with Sophie, however i don't doubt for one minute that the online service wouldn't be any different. If you are looking for great value, great quality with service to match then you don't need to look any further esp if you are already here reading this.
June 2, 2026
Unprompted review
What a great shopping experience
What a great shopping experience! Cecilia Rotar is a wonderful sales assistant and helped me to chose the right pendant. Thank you very much for your fast, professional and kind support!
Best
Maria
June 3, 2026
Unprompted review
Great customer service
Toni was exceptionally helpful when ordering my ring and I am very excited for it to arrive. Fantastic customer service- personal touch!
May 14, 2026
Unprompted review
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