Incredibly professional, personalised, and timely service. The whole process was enjoyable, and each step of the ring design and purchase was transparent and efficient. Josh worked with me and held my... See more

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Written by the company
We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.
Contact info
3 Hanover Square, W1S 1HD, London, United Kingdom
- 02035401477
- sales@77diamonds.com
- www.77diamonds.com
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Replied to 59% of negative reviews
Typically replies within 1 week
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World class
Very good contact and helpful service. The ring was art, wow! Came in a nice box too so that well approciated.
Beautiful rings. Honest price
We had a very positive experience with 77 Diamonds. The prices were honest and transparent, and the rings are absolutely beautiful. We also really appreciated the sales manager, who was professional, honest, and never pushed us towards more expensive options. Overall, we felt well advised and in good hands. Thank you for the great service!
Cecilia Rotar
I was having a few problems placing the order due to a website error. I contacted Mrs. Cecilia, and she resolved all the issues. I received the invoice directly in my mailbox.
Very helpful.
Very quick.
I do recommend.
Great experience
Amazing service
Amazing service ! And natacha made the process seemless even when I decided change the size of diamond , when the ring finally arrived it was everything and more
Thank you !
Great customer experience
The ring looks amazing. The customer service is excellent and Natacha was very involved in the whole process.
The whole purchasing process on line…
The whole purchasing process on line was easy, Althea was extremely helpful in me buying my wife a surprise eternity ring. The diamonds are all certified and with good C's. Very pleased with it all.
I personally thank Natasha very much…
I personally thank Natasha very much for her positive and prompt responsiveness.. I thought I couldn't make it on time but thanks to Natasha's alternative I will be able to propose on the planned day.
The ring is beautiful
Always a pleasure to deal with 77…
Always a pleasure to deal with 77 Diamond 💎
Everything went well and my with was over the moon with the product
Highly recommend this company
Highly recommend this company. Beautiful quality ring with compatible price. We met Maryam in Manchester who was very professional.
I really recommend this company
I really recommend this company. Such a fantastic customer service from Maryam in Manchester. We only been browsing and end up buying ! Can’t wait to receive my ring
Actually I didn't have Any intention to…
Actually I didn't have Any intention to buy, but I was charmed by Maryam taste and energy, so I bought a gold like her
Very very fragile
The service is perfect, but the bracelet is so fragile that it broke after only two weeks.
The experience was seamless and the…
The experience was seamless and the support team was very quick to reply to my queries. The delivery was fast. The quality of the work is impeccable and seemingly indistinguishable from any top-tier high-street brand. Definitely recommend.
Excellent custome service
Natacha delivered excellent customer service. She kept me up to date at each stage of the process and arranged delivery on the most suitable date for me. My ring is beautiful and I am delighted. Thank you.
Clare made the experience really…
Clare made the experience really smooth, and made me feel well taken care of, she was really amazing. Would highly recommend 77Diamonds.
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