Banner for 77 Diamonds

77 DiamondsReviews 

5,926
TrustScore 5 out of 5

4.9

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 1,315 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the professional, personalized, and timely service, often highlighting the outstanding customer service and the helpfulness of the staff. Many people appreciate the high quality and craftsmanship of the products, with engagement rings and other jewelry described as beautiful and exceeding expectations. The overall purchasing process is frequently noted as seamless, with clear communication and excellent support from the team. However, some customers also noted issues with delayed collection dates for rings, and one reviewer reported receiving a ring with a stranger's engraving, suggesting a lack of quality control.

What people talk about most

Product

People report positive experiences with product, with many customers expressing delight with the quality and... See more

Staff

Clients share positive opinions on staff, consistently highlighting their helpfulness, professionalism, and... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the helpfulness,... See more

Service

Customers had positive experiences with service, often describing it as professional, personalized, and... See more

Quality

Users describe positive interactions with quality, with many reviewers consistently praising the high quality... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Incredibly professional, personalised, and timely service. The whole process was enjoyable, and each step of the ring design and purchase was transparent and efficient. Josh worked with me and held my... See more

Rated 5 out of 5 stars

The engagement ring is beautiful! The princess cut diamond is stunning, the band and setting are perfect and it's phenomenal value for money - with the overall cost vs some other ring retailers. The t... See more

Rated 5 out of 5 stars

I ordered a replacement diamond for my engagement ring. The service was amazing. It took 2 weeks total. The stone is absolutely beautiful, im so happy with it. when the delivery came i was so impress... See more

Company replied

Rated 5 out of 5 stars

Wow what can i say, first off the customer service is outstanding! I had a few questions before and after ordering and i feel they went above and beyond in answering and making me feel at ease. The wh... See more


Company details

  1. Jewelry Store
  2. Diamond Dealer
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Jewelry Repair Service

Written by the company

We are a leading diamond e-tailor with the world’s largest selection of certificated diamonds. Taking our name from the year 1477 when the modern Western practice of giving engagement rings first arose, we are a new breed of jeweller specialising in engagement rings and diamond jewellery. Our passion for diamonds and jewellery spans more than 20 years, drawing on a heritage that goes back four generations.


Contact info


4.9

Excellent

TrustScore 5 out of 5

6K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 59% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.9

All reviews

(5,926)

1,513 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Exactly as expected

The service was very attentive and the package arrived perfectly. The bracelet I bought (as a gift) was exactly as expected and shown on the website. Really beautiful piece of jewellery.

May 21, 2026
Unprompted review
Rated 5 out of 5 stars

Really impressive experience with 77…

Really impressive experience with 77 Diamonds. I knew what I wanted and Tarek made the whole process smooth and straightforward, being responsive and helpful throughout.

The result is a ring my fiancée absolutely loves, and I couldn’t be happier with it either. The service hasn’t stopped there. They have been really responsive since the engagement in sorting an appointment to get the ring resized. Would not hesitate to recommend.

February 26, 2026
Unprompted review
Rated 2 out of 5 stars

Not the greatest

Unfortunately, my experience took a turn after placing my order. While the initial service was good and my questions were answered helpfully, the ring was sent too late and nearly didn't arrive in time. On top of that, I had requested a change of delivery address early on, which was not carried out — resulting in the ring being delivered to my home while my partner was there. For an engagement ring, this kind of mistake is simply not acceptable. Very disappointing given the promising start.

May 26, 2026
Unprompted review
Rated 5 out of 5 stars

I recently upgraded my engagement ring…

I recently upgraded my engagement ring with additional diamonds at 77 Diamonds, and I couldn’t be happier with the experience. Kat was absolutely brilliant throughout the whole process — she kept me informed every step of the way, was incredibly helpful and professional, and made everything feel so easy. My ring looks amazing and exceeded all my expectations. I’m so pleased with the final result and would highly recommend 77 Diamonds for both their quality and customer service.

May 25, 2026
Unprompted review
Rated 5 out of 5 stars

Great Customer Service Experience

I had a great experience with Toni from the customer service / sales team. Even though, I initially had to wait longer than the standard 24 hours for my first inquiry and I had to follow-up, after Toni took over, the process went smoothly and in a timely-manner. He helped me to figure out which gemstone I wanted by requesting real-pictures from the supplier for 2 specific gemstones that I was in-between. Last but not least, he assisted with the final order and helped me organize the delivery to the showroom.

May 25, 2026
Unprompted review
Rated 5 out of 5 stars

10/10

We received great help and excellent service from Marcel. He was professional, friendly, and very helpful throughout the whole experience. Highly recommended!

April 27, 2026
Rated 5 out of 5 stars

I have only the best things to say

I have only the best things to say, 77 Diamonds and especially Natacha have been of immense help in finding the right ring, getting it delivered on time and just making sure that my planned proposal can come true exactly as i had planned. Natacha would always reassure me exactly of which stage we are in, found the right ring, shipping date/time, statuses of checks with the development department, i never felt like i did not know what was going on which really helped in me being calm thoughout the process. Customer service at its best. The ring quality and design is also absolutely phenomenal. Highly recommend!

May 21, 2026
Unprompted review
Rated 5 out of 5 stars

From ordering to delivery exceptional…

From ordering to delivery exceptional service. When I've ordered my diamond the delivery date was set on 10th of June which would have been to late since this is my and my Wife 20th wedding anniversary I have rang main office and spoke with Natacha Haingomalala who assured me that she would anything to deliver it before. My diamond was delivered on Wednesday 20th of May making it enough time for the wedding anniversary.

May 20, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service

Excellent service. The meeting was very useful, everything was explained clearly. I recommend this service for any fine jewellery.

November 23, 2025
Rated 4 out of 5 stars

So far so good

I visited the website to do some research, and later received an email from customer support asking if I needed any further assistance. This was a positive touch, as it not only engages the customer but also helps drive a sale.
This was crucial in keeping my interest alive and, ultimately, completing the purchase.
However, I have some issues that I feel aren’t working well:
Chat—what I typed would disappear after clicking “send.” This happened while I was already writing to a support agent. It’s dysfunctional and not very credible.
After-sales - I haven’t received any email confirming the payment or updates on the purchase, nor any basic information after placing an order. Customers may feel uneasy because they are spending a lot of money online without much assurance.
Cecilia is my sales assistant and so far so good.

April 17, 2026
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look