While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

I found Aden+Anais by chance, looking for the type of big burping bib and cloths I wanted. The experience in the website was perfect, and I thought why not - let’s try this brand. Ooohh I’m not using... See more

Rated 5 out of 5 stars

Still waiting for my order. Says cleared East Midlands airport but no further updates. Wish I had known this was coming from abroad as would not have ordered. Update 2-3-23 - parcel went astray now a... See more

Company replied

Rated 1 out of 5 stars

Absolutely shocking customer service. I purchased 2 Halo sleepsack sleeping bags in size 0-6m (1 in grey, 1 in jungle print) and when I received them the grey suit was clearly faulty. The... See more

Rated 5 out of 5 stars

I bought a weighted blanket, a blanket and swaddles from you. The softest materials I ve seen on the market. So soft and so well made. Washed them many times and stayed like new. Excellent customer... See more

Company details

  1. Baby Clothing Store
  2. Baby Store

Written by the company

aden + anais® is the original brand of design-conscious muslin must-haves, offering stylish, versatile comfort for mum and baby. Founded by an Aussie mum on a mission, aden +anais brought muslin to the world at large and quickly gained the trust of parents by delivering quality products that exceed expectations in a meaningful way. Our commitment to creating products that combine style and versatility, without sacrificing quality and comfort, has made us the proven brand of choice for more than a decade. made for baby + designed for you


Contact info

4.0

Great

TrustScore 4 out of 5

498 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Customer service is extremely poor - Avoid!

Absolutely shocking customer service. I purchased 2 Halo sleepsack sleeping bags in size 0-6m (1 in grey, 1 in jungle print) and when I received them the grey suit was clearly faulty. The grey was much shorter than the jungle, both labels indicates up to size 51-69cm and the grey suit is measuring in at 55cm.

It barely fit my (preterm 5 weeks early) 2.5 month old at the time of purchase.

I sent my first email to customer service on 21 December 2024 with multiple photos of the items and they asked me to return the item on 23 December 2024 so they could proceed with a refund, with a note in the package, at my own cost! I asked for a prepaid return label later that day, as why should I have to pay for postage for a faulty item.

I received no response so I chased on 26 December 24, which I was told “I did forward this to sales before Xmas Eve and am still waiting for a response. Unfortunately no one else is in this week so it may not get picked up until Monday.”

Since then I’ve chased 3 more times (30 Dec 2024, 2 Jan 2025, 6 Jan 2025) and finally again today (9 Jan 2025) with no further updates.

What a useless customer service. I’ve since bought 2 sleeping bags from John Lewis (as with a newborn you definitely need more than 1 on rotation) - which has been excellent.

I do not recommend ordering from this website and will be avoiding in the future, which is a shame because their products are really nice. Instead, if I do want to purchase their products I’ll be buying them off a third party website.

December 21, 2024
Unprompted review
Rated 1 out of 5 stars

Poor Returns Experience

Very difficult to return items and order goes through a third party company despite ordering directly through aden and anais.
Very reluctant to refund, no return label provided and postage not covered by company. Quite at odds with how most companies operate now. Do not order unless you definitely won’t want to return.

September 10, 2024
Unprompted review
Rated 1 out of 5 stars

What a shame

What a shame, ordered some sleeping bags for my daughter and still waiting for them after two weeks. As they said it has been delivered, I have ask for proof of delivery and I got nothing. I want a refund!

March 22, 2024
Unprompted review
Rated 5 out of 5 stars

Perfect

The ease of ordering and very fast delivery the items look very good .. lovely designs a super quality

December 3, 2023
Rated 3 out of 5 stars

The playmat looks lovely and my…

The playmat looks lovely and my daughter seems to really like it but the quality is not as good as I'd expect for the price. The playmat arrived with lots of pulls and tears in the fabric and I can imagine these will only increase with use, its a shame.

November 13, 2023
Rated 1 out of 5 stars

Lies!

UPDATE:

Even more lies! Actually I Looked at the entire site! And not one item was throughout black friday and cyber monday! You advertise sitewide!! I beleive you have only added one item due to my complaint to ASA as its funny since then you respond on the same time ASA contacted you.

Really annoyed receiving an email saying upto 60% off everything! Err no its more 35% off with one item being 50% and majority being 20%!

Dont usally complain about things like this! Great way to get you to shop! As they used word UPTO doubt you could report for false advertising, although blatantly is! Not even out of stock items was 60% off!

November 20, 2023
Unprompted review
aden  + anais logo

Reply from aden + anais

Thanks for taking the time to share your feedback.
Please note that we have several discounts applied to our products. The discount starts from 20% with some lines up to 60% (our culture club boutique dream blanket for example). You can find more details here: https://www.adenandanais.co.uk/outlet

Kind regards,
A&A Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look