Dignity Funerals Reviews 3,548

TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Considering 1,936 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, kindness, and professional approach, making difficult situations easier to navigate. The service provided is frequently described as excellent, with many appreciating the thorough explanations and compassionate support offered throughout the process. Reviewers also highlight the exceptional customer service, noting the ease of arranging plans and the overall positive user experience, often exceeding expectations. Many found the pricing competitive and the options clear, contributing to their satisfaction. However, some customers expressed dissatisfaction with the company's system, citing issues with price changes and administrative processes. A few also reported difficult experiences during services and concerns about the company's handling of sensitive situations and perceived upselling tactics.

What people talk about most

Staff

Customers consistently note positive experiences with staff, highlighting their helpfulness, professionalism,... See more

Service

Clients share positive opinions on service, with many reviewers expressing satisfaction with the helpfulness,... See more

Customer service

People report positive experiences with customer service, highlighting the helpfulness, professionalism, and... See more

User experience

Users describe positive interactions with the overall user experience, often highlighting the ease and... See more

Price

Reviewers express significant dissatisfaction with pricing, citing high charges and an uncomfortable... See more

Reviews shaping this summary

Rated 5 out of 5 stars

I visited Hutesons in Barton-upon-Humber to set up a funeral plan. The staff there were all really helpful and friendly but especially Caleah who was the one helping me set up my plan. She was ver... See more

Rated 5 out of 5 stars

It was just a really positive experience. I've dealt with Preston Ireland Bowker before so I know how professional they are. Alex was super to deal with and I came away knowing that I had things sorte... See more

Rated 5 out of 5 stars

The service was excellent. Everything was explained to me, and they fulfilled all the wishes I had. They were very caring and put me at ease. I can't praise enough the service I had and would like t... See more

Rated 5 out of 5 stars

Teresa was great and made a difficult meeting with my mother easier to deal with. It is a strange situation to plan a funeral whilst the person is still alive! I can see the benefit, but that does not... See more


Company details

  1. Funeral Director

Written by the company

Dignity is one of the UK’s most trusted providers of Funeral Services and Prepaid Funeral Plans, serving over 800 local communities nationwide.


Contact info

4.8

Excellent

TrustScore 5 out of 5

4K reviews

5-star
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Asks customers to review

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Rated 5 out of 5 stars

H&H huteson's Barton upon Humber

H&H huteson's
Showed outstanding professionalism empathy dignity at such an emotional time in my life.
They went above and beyond to ensure this day was a very fitting final journey for my husband.

May 21, 2026
Unprompted review
Rated 5 out of 5 stars

Brilliant service - and Clare is superb at her job.

Review for Hunt's in Bath.
Clare is immensely skilled at her job. She is warm, friendly, efficient, always professional - and has a great sense of humour! She was able to answer all our questions and provided total reassurance about the process and how the day of the funeral would go ahead.
Thank you Clare, and Hunt's, for providing a brilliant service at a very difficult time. Thoroughly recommended.

February 13, 2026
Unprompted review
Rated 1 out of 5 stars

Seriously mull this over ...

I am expecting all levels of staff at DIGNITY and CMG and TrustPilot to read this being that the CEO at Dignity Plc is also a Board Member of TrustPilot.
My family and I witnessed and remain subjected to a catastrophic revelation worthy of contacting The Ministry of Justice . Such was the traumatic experience at my mother's funeral on 11/12/2025 it wrecked the day (where up to the end of the service it went well).
Due to DignityCMG's neglect, it revealed serious errors and sheer incompetence: the outcomes of which revealed significant failures of an unmanaged system & staff member at Beckenham crematorium plunging my family and I into the traumas it suffered - not for one incident on the day but also a second: exposing a rawness of flaws paralleled by information at the same time which intensified the distress by the shameless, absolutely disgraceful & disrespectful prowess of the person who initiated the whole disaster.
Given the horrific situation, I am now so relieved (take note) that an important chronological series of photos of mum's memorial garden development, along with the handwritten (!) receipt as proof of purchase for the 'pre-need' build were taken in 2022.
Six months on, I am still waiting for a written apology by DignityCMG to admit its liability, ownership, data mis-handling , accountability, mis-management and violations which it has perpetually failed to do ; having merely apologised for the 'experiences' 'upset' and 'distress' the family and I are enduring.
The company's self-absorbed, feeble efforts to appear benevolent are ribboned within its supercilious demeanour by veiling multiple deflections, escapist convolutions and evasions of responsibility.
What happened will never be forgotten by my family and I .
That I originally declined to keep mum's pre-paid Dignity Funeral Plan purchased in 2022, after being notified that the local Dignity Funerals branch was closing down, I requested and received a full refund - certainly one of the best decisions I have ever made.
How corporate funeral directors handle and store the deceased when they are busy is awful. I sourced info purely by probing questions to several other funeral directors in the area in order to use an established, respected funeral plan provider & it worked - most definitely the right thing to do.
It is also that DignityCMG staff are paid commission (!) on all purchases made by the public at their Crematoria & Cemeteries which I find to be a most callous and unfortunate ethos.
There have been several upper management changes within the company since January 2026 - some locally. DignityCMG's Managing Director has also recently left his position within approximately one year of being appointed.
Something has to drastically change for DignityCMG to prevent the company applying its avarice, incompetence and dismissiveness towards vulnerable customers who are unwittingly quite the prey for the company. A halt to its inept operations & puppeteering stance it has to the public with its 'Dracula-esque' thirst for cash via grossly-excessive charges & uncomfortable, upselling approach is in need of urgent address.
DignityCMG's tactics are abuse of public trust: taking them for granted at such deeply sad and sensitive times in their lives.
I have no real interest in any reply from Dignity's Complaints department to this very genuine and honest review as it is already aware of my feelings regarding how DignityCMG paraded its failures , leaving life-long scars since the 11/12/25 - it could have happened to anyone.
I hope in the future that a new, genuine, rival company with a true conscience totally swallows DignityCMG and creates an institution that will provide the public with opinions of high esteem.
Interestingly, I once read a professional business journal article about businesses being enabled and encouraged to 'overcome poor online reviews by flooding them with good ones'...!
....Where are companies conveniently creating & summoning them from I wonder?
It is now the case that the CMA has been given reason to focus a formal and concerning spotlight on DignityCMG's and TrustPilot's (plus other companies') multiple five star reviews of alleged and highly questionable origin.
* Having just read the reply from Jade at Dignity....
The shocking error that happened at my mother's funeral was CAUSED by DignityCMG which operates Beckenham Crematorium and Cemetary - it did not just merely 'contribute' to it; yet again typifying DignityCMG 'playing down' its role in a distinctly deflective way - only serving to underline DignityCMG's own unenviable attitude.
DignityCMG has NOT LEARNED from the experience my family had on 11th December 2025 - it is very aware of exactly what I am referring to!

December 11, 2025
Unprompted review
Dignity Funerals logo

Reply from Dignity Funerals

Dear Janet,

Thank you for taking the time to share your experience. We are truly sorry for the distress this caused you and your family, and we recognise how significant and emotional this time was for you. We also regret and apologise for the error that contributed to your upset, and we understand the lasting impact this had.

As you know, we have already addressed your concerns directly through our formal complaints process and reached a resolution with you, but we want to acknowledge again how difficult this was for you. Your feedback is important to us, and we remain committed to learning from it and improving the care and support we provide to every family.

Kind regards,
Jade

Rated 5 out of 5 stars

Care, Compassion and Respect

At a time when it is nost needed, Hollands acted at all times with compassion and care - meanwhile respecting our loved one at all times.
They spared no effort in helping us as a family to deal with all the funeral arrangements, and were extrenmely supportive.

May 8, 2026
Unprompted review
Rated 5 out of 5 stars

Thanks and Praise to Jonathan Harvey ( Dignity Funerals) Anniesland ,Glasgow

I would like to thank and praise Jonathan Harvey
( Dignity Funerals) Anniesland ,Glasgow for their over and above customer care and service from first contact right through until and after my Mums service.
The compassion,dignity,understand,care ,attention to detail ,professionalism from Skye and all the Team at JH Anniesland was outstanding.The personal touch from Skye and all the Team gave myself and my brother peace of mind knowing we had chosen the correct experts to support us giving Mum a wonderful Celebration of Life Service as we all joined Mum on her final journey.I cannot praise JH Highly enough.

December 29, 2025
Unprompted review
Rated 1 out of 5 stars

Review - Mrs M. Carter

I attended the Hindley Branch of Dignity with my Mother-in-law on 11.05.26 and had a meeting with Nicky. She was fine and, at the end of the meeting quoted a price of £3,938 for Mildred's Funeral Plan. I asked how long the price would remain constant, as Mildred has three children who would have to be consulted. Nicky said that the price would probably remain the same for some time, as the prices had only increased in April. I said that we would consult Mildred's children and would probably be back within a week or two to confirm, sign the documentation and pay for the plan.

An appointment was made for 19.05.26 to conclude the arrangements. When we came to pay, Nicky said that the cost was now £4,238. I challenged this amount and reminded her of our earlier conversation on 11.05.26. She said that the price of £3,938 was available if Mildred wanted a dark coffin, but if she wanted a light coloured coffin, the price had increased by £300. Mildred's initial and expressed opinion was for a light coloured coffin.

Mildred has found the whole notion of arranging her own funeral distressing, as I'm sure that you can appreciate. This turn of events added to her distress. To her credit, Nicky offered to speak to her line manager, Russell, to ask if the original agreement could be adhered to and left the room. She returned a few minutes later, to say that Russell would not agree to the initial agreement and the price had increased by £300 for a light coloured coffin.

Mildred became more upset at this point and I was very disappointed with the outcome. Had it not been for the distress of putting Mildred through the same process again, we would have left the premises then and sought an alternative provider. So, we paid the price of the original quote and left, both very disgruntled.

I must be clear that this criticism is not levelled at Nicky, who we found to have a pleasant manner throughout and courteous. However, I must conclude that I found the behaviour of the company in this matter to be unprofessional and lacking in dignity, which is, of course, the name of your business.

If I am asked by anyone about the service we received, I will give a factual account of our experience.

May 19, 2026
Dignity Funerals logo

Reply from Dignity Funerals

Dear Mrs. Carter,

Thank you for sharing this feedback with us, and please allow me to apologise for the fact you are very unhappy with the service you have received.

If you would like to discuss this further, please feel free to call us on 0800 731 0655 so we can look into this further.

Kind regards,
Jade

Rated 5 out of 5 stars

The staff I mainly dealt with at T&R…

The staff I mainly dealt with at T&R O’Brien Muirhead were, Michael, Joe & Lauren. They were very compassionate, supportive and kind. From the collection of my mum to the day of her funeral. Nothing seemed to be too much trouble for them. Michael and Joe were especially supportive to me in helping me view my mum’s body and walking me down the aisle on the day of my mum’s funeral. They made two of my hardest days a little easier. They are a credit to T&R O’Brien. I will always be grateful for their support & kindness. Not just to me, but to the rest of my family.

April 21, 2026
Unprompted review
Rated 5 out of 5 stars

Ginns and Gutteridge funeral directors…

Ginns and Gutteridge funeral directors are an outstanding business with valuable people like Sara who has a wonderful expertise regarding funeral arrangements and people’s needs at such a difficult time . Also Alison who again was great on the day . Not forgetting the follow up staff who go above and beyond for the customers . All in all , these people put the Dignity in Dignity .

April 8, 2026
Unprompted review
Rated 5 out of 5 stars

Exceptional service throughout

Ely Funeral Service dealt with my brother’s funeral and their staff and service are exceptional.
Gemma really helped me to get through this sad time
and Celebrant Annie was so patient and helpful

April 22, 2026
Unprompted review
Rated 5 out of 5 stars

Quality experience.

Very good and easy experience with Jo. Very knowledgeable and experienced and she explained everything clearly and answered any questions. A pleasure to deal with.

May 22, 2026

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