Great staff in the shop in Biggleswade - easily sorted out our delivery and removed our old mattress. Two weeks on our new mattress and we are loving it, so much comfort with great support it gives a... See more
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Excellent, knowledgeable staff at the Biggleswade Store. Large selection of mattresses, with good prices, and sleeppro technology to see how you sleep, which helps you to choose your mattress. Our n... See more
Great customer service received from the Biggleswade store staff...very friendly, not pushy in the slightest, creating a relaxed but productive experience....came away with a lovely headboard and diva... See more
Delivery and recycling brilliant. Haven't slept in bed long enough yet to comment
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit M2, The A1 Retail Park, SG18 8PS, Biggleswade, United Kingdom
- 01767308024
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Dreams are a dream to deal with
The bed is fab. I had an earlier version of it - the Francis which has worn well. The Francesca is very similar and one of the tallest bases on the market. If you are buying a very deep mattress, make sure you can get on and off easily if you are short.
The delivery was very fast and do yourself a favour and pay the extra for the delivery team to build it for you. They are quick, expert and give you a little explanatory handover and take away the packaging.
I’m delighted with every aspect of the product, service and delivery. Dreams are a dream to deal with.
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Reply from Dreams - Biggleswade
Very easy to choose a bed and mattress
A smooth process from choosing a bed and a mattress, looking at many options and then arranging delivery and assembly. The delivery team assembled the bed swiftly and took away all the packaging. Very comfortable.
Great advice and we got a lot of value…
Great advice and we got a lot of value for our money
Helpful & Friendly
Good sales person in the shop. Very friendly and helpful. Delivery was in time. Took everything to our rooms. Only downside they didn't take any of the packaging away.
Excellent customer service at Dreams in…
Excellent customer service at Dreams in Biggleswade as Daren was very helpful. The bed arrived when requested and we are very happy with it
The staff at Biggleswade store was…
The staff at Biggleswade store was amazing . Would recommend them to all friends and family . Helped me in a time of need . And I had quick delivery . And I got a lovely bed x
Would go back again x outstanding service x
Great service from placing order to…
Great service from placing order to delivery.
On day of delivery the team kept me well informed. The divan base plus headboard delivered and assembled in room of choice with no issues they even put my heavy mattress on base for me.
Excellent all round service, delivery and product
Excellent and attentive salesman. I needed a new mattress so the sale should have been an easy win, it was just showing me one that fitted my requirements (and pocket) …how expensive are mattresses!!!
The ‘test’ bed assessing the firmness best suited to you is a very clever idea and has proved, a couple of weeks in, to be spot on. I’m loving the mattress although if I have one criticism, the firmness is marginally different (softer) to the showroom model but I should have bought a new frame to compliment the mattress. A soon to be, future purchase I suspect. Delivery was fast (4 days from purchase) and efficient.
Overall, excellent service, brilliant delivery and a superb mattress
Told date is was due,fone calls n…
Told date is was due,fone calls n emails was accurate. Had the build service, which was nice n easy and the 2 chaps were so polite and tidy.
Very welcoming and knowledgeable staff
Very welcoming and knowledgeable staff. Rose was really helpful and demystified the various different types of mattress making it quicker to choose the right one for us.
So happy with our new mattress.
So happy with our new mattress.
Daren in the biggleswade store was so friendly and helpful in helping us choose our mattress. It is so nice and comfortable. Great price too!!. Very quick, free delivery. Good communication with the delivery guys on the delivery day.Thank you Dreams.
Everything sarisfactory
At long last a mattress I can sleep on…
At long last a mattress I can sleep on and have no numbness in my arms when I wake up
Worse Experience Ever
Brough a bed from dreams was ex- display in excellent condition took photos of all round the bed and purchased it. Salesman was not helpful and was in a rush to go home. Bed was delivered damaged and dreams did not want to know even though they damaged the bed when dismantling it for delivery, delivery men said that the store damaged the bed and they were told to just collect the bed and install it. The salesman was hopeless and said that he was a trainee only been there for 6 months and took no accountability . Manager disappeared when I complained. Would never go to that branch again. Utterly useless customer service department. Was told that if I paid and extra £260 they would change the bed and give me a new one. Worst experience ever.

Reply from Dreams - Biggleswade
Great staff that are very helpful.
Salesman extremely helpful
Salesman extremely helpful . Had a lot of knowledge regarding mattresses and beds. Very pleased with our purchase. Efficient delivery and collection of old mattress.
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