Everything went smoothly with the delivery. Quality of purchase really good. Pleased with everything that Dreams provided from quality service to politeness of helpful delivery people. Many thanks - w... See more
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The service we received in the store was excellent. Chris helped us select the right bed for us. Delivery was on schedule and the delivery men were efficient and knowledgeable about the product. Good... See more
Sales pitch was ok, Lady named Chris, there were mattresses with different features to try. Delivery we would have liked some paperwork to show that what was delivered was what we had ordered. W... See more
2025 - our first experience of Dreams. We had barely made it through the door before being greeted by a member of staff. Her knowledge was excellent and she guided us through the process of find... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Salmon Retail Park, HR4 9SB, Hereford, United Kingdom
- 01432 279737
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Excellent service
Excellent service. Delivery was perfect. Staff were diligent an knowledgeable. No complaints
Dreams do come true !
I am delighted to express my gratitude to the staff at Dreams, whose knowledge made choosing the perfect mattress enjoyable and stress free.
My new mattress has changed my life. After a peaceful, rested sleep, I awake free from aches and pains.
Thank you for your expertise in helping me select the perfect mattress.
Excellent service
Excellent service, all carried out quickly and efficiently.
Bed itself met all that we expected and is both comfortable and better than expected.
Professional and friendly
Professional, helpful and good humoured is how I would describe my visit to Dreams. I was greeted at the door, spoke to Chris about my requirements and she suggested I get analysed by the Sleepmatch technology. Wasn't expecting that, but it looked fun and I couldn't resist! A few minutes later and I was invited to try 3 mattresses, recommended by Sleepmatch. Chris took me through these options clearly and good naturedly, I was given time time to consider and browse other options. Having made my decision, the process to purchase a bed frame and mattress was smooth and clear. I also bought a couple of pillows (of the type that I had used when trying the mattresses), and took advantage of the repeated offers of water and coffee! All round, a very good purchasing experience, so much better than picking from a screen online and worth the extra pennies.
Very professional management …
Very professional management of our purchase from start to finish, no complaints at all....
Excellent delivery by two fabulous…
Excellent delivery by two fabulous valley boys . Mattress is great and will be getting it for my 6ft iron bed company Lara bed when there’s next a discount in !
Dreams for a goodnight sleep
The mattress arrived on time, with two very polite men. The Lady at Dreams Hereford, (Chris) could not have been more helpful. The Mattress that was recommended,to me, is absolutely perfect. I went to purchase a mattress with an aching back, after a week of sleeping on the new mattress, I’m pain free. Thank you Dreams. My Grandson is waiting for his new mattress tomorrow. I hope he will be as happy as I am.
Smooth and genuine experience
We were greeted straight away by a very knowledgeable and genuine young lady. She took us through the whole process and explained things very well. We tried several beds after being on the test bed and prices were explained well. Purchase was completed and delivery set up and we were kept updated re. delivery times so it was a very good experience from start to finish.
very helpful staff in showroom
Excellent customer service
Excellent customer service, good knowledge of product, helped me to make my choice of mattress without any pushy sales technique. I didn't feel rushed at all
I had so much fun
I had so much fun, choosing a new mattress the shop assistant lovely I love my new mattress thank you so much for making it a lovely experience
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The service at Your Hereford store is…
The service at Your Hereford store is not up to standard I was told if I did not like the mattress I can exchange it I went on today they said yes but I would have to pay a extra £100 plus £95 delivery charges which I paid on the first mattress I

Reply from Dreams - Hereford
Great bed delivered by a great compay
From entering the shop to delivering to assembly clear precise explanation of how it works taking away the old bed. You where all exceptional thank you so much for everything
Helpful and knowledgeable staff who…
Helpful and knowledgeable staff who were not pushy. They listened to our requirements and got us what we needed, of course they asked if we needed add ons etc but once declined they didn't pursue or pressure us. Excellent service.
The bed we bought has been a great…
The bed we bought has been a great investment. you can't put a price on a good sleep.
Very informative staff
Very informative staff, asked twice if we wanted a beverage( we didn't) and very patient. Took us through the whole process and did not oversell so made the experience more helpful. The mattress l purchased was very different to what we were used to but is fulfilling it's requirements in why it was purchased. The delivery staff were also very professional in all that they did.
great experience
I had a great experience at Dreams Hereford. Lorna was very professional, knowledgeable, friendly and patient. I wish there were more consultants like Lorna.
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