Really knowledgeable and helpful staff, especially James who did a great job running me through my options and helping me pick out the ideal bed for my needs. Top bloke. The delivery people were also... See more
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Great service from James in ilford branch right from the start! Would definitely recommend to family & friends. Welcomed us in, offered us a drink, let us compare and find the right mattress for us.... See more
James at the ilford store gave excellent customer service without being too pushy, we got offered drinks and he explained about the exsperience bed, it made buying two new mattresses so much easier, a... See more
We visited Dreams Ilford store this weekend looking for a new mattress. We did not do much research in advance, however, the staff in the store was very knowledgeable and help us the all way thr... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
452 High Road, IG1 1UT, Essex, United Kingdom
- 02084 785888
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We love Dreams' beds!
We always purchase our beds from Dreams as we like the quality of their beds. The sales people are great, try their best to explain things properly. This time the delivery team (Rob & his colleague) were also very good. They were friendly, polite & pofessional. They fixed the bed properly & exlained different things nicely to us. I wish them all the best.
Delivery was on time
Delivery was on time, Delivery men very pleasant. Staff in the shop very helpful
From start to finish the Dreams advisor…
From start to finish tge Dreams advisor was helpful and professional going over and above to make sure that we were comfortable with our purchase. Delivery was on time and the delivery men were very friendly and polite and helpful. My bed is perfectly comfortable too. Keep up the great work Dreams
Great service
Great service. Attentive and respectful of needs. Helped me buy the most beautiful bed and comfortable mattress
Best service given by Ayesha
Best service given by Ayesha. Very professional helpful understanding and friendly.
Let your dreams come true at Dreams
Let your dreams come true at Dreams - just lay back & close your eyes, you’ll definitely be in the clouds.
Good lad, the chap at Ilford, shame the rest of the area ain't.
Good lad, the chap at Ilford
I highly recommend Deams in Ilford
I highly recommend the Deams team in Ilford this is the second time I bought from them. Compared to the staff in Chingford who totally ignored me even though they were not busy
Excellent service overall from a to z
Dreams is a very reliable company and I…
Dreams is a very reliable company and I am very pleased with the quality of the King size bed which I purchased from them. I would highly recommend Dreams to my family and friends. Thank you very much.
Got exactly what I needed and
Got exactly what I needed and, I didn't even realize. Quality of sleep over quantity.
May use AI-assist with repliesRead more
Feel scammed
This is a review of Dreams and their CS which has given me massive headaches - where to even begin. Ordered a mattress with some pillows on the 3rd January from your Ilford store; mattress arrived as expected but no sign of the bedding for weeks now! I phone CS, and they behave like they couldn't care less about the continued delays. Alarm bells started to ring when they first sent me an RM tracking number that simply never updated, they gave me assurances it'll arrive soon. Nothing came! Fast track to the day it was meant to arrive and nothing! Phoned them again, only for them to realise that the package is likely to be lost with RM. Frustrating! Again, no communication or apologies from them prior to me calling as to why my package hasn't got to me when it was supposed to.. Because I can assure you that it doesn't take this long to receive items that you order from online retailers!
Anyway, they've now re-ordered the items (Monday), and I'm not going to hold my breath that even these will arrive because.. as you guessed it... the new tracking link has not updated yet (Tuesday)! I am beginning to think now that I've been scammed by Dreams, and they're just fobbing me off in order to avoid having to refund my money because they actually have no clue what is going on.
I asked the CS on the phone at the time whether it can be sent via Parcelforce (another courier I know they use) and they just refuse, saying that it's another department that dispatches these items and how they send it is up to them. If your Ilford store had told me that I would never get these items or that it'll take 2 months to receive a set of pillows, I wouldn't have bothered ordering in the first place! But no, you guys treat this situation as if I've won these items for free or something. Continually having to call them and chase just gives me a headache and is a waste of my time.
Never again will I order any bedding or accessories through you or your stores ever again! I would be even more concerned if you'd have sent my mattress via Royal Mail! Phone support always busy and takes forever to get through, the live chat service is not "live" and takes a while to get a response. The advisor 'James' in the Ilford store was helpful at the point of sale, but even after that there is not much they can do! If these items do not arrive, then I will be escalating my complaint and contacting the Ombudsman because of your incompetencies in providing the service I have paid for!
Moral of the story - they're OK at delivering mattresses but for anything else, I would avoid!
I look forward to hearing what you have to say on this matter.

Reply from Dreams - Ilford
Good communication from start until…
Good communication from start until delivery of mattress.
James at Dreams Ilford helped me to…
James at Dreams Ilford helped me to make the decision what product to get
Dreams indeed
Excellent products. Competitive prices. Amazing customer services and delivery team.
Highly recommend.
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