Really knowledgeable and helpful staff, especially James who did a great job running me through my options and helping me pick out the ideal bed for my needs. Top bloke. The delivery people were also... See more
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Great service from James in ilford branch right from the start! Would definitely recommend to family & friends. Welcomed us in, offered us a drink, let us compare and find the right mattress for us.... See more
James at the ilford store gave excellent customer service without being too pushy, we got offered drinks and he explained about the exsperience bed, it made buying two new mattresses so much easier, a... See more
We visited Dreams Ilford store this weekend looking for a new mattress. We did not do much research in advance, however, the staff in the store was very knowledgeable and help us the all way thr... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
452 High Road, IG1 1UT, Essex, United Kingdom
- 02084 785888
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I bought beds and side tables from…
I bought beds and side tables from Dreams Ilford shop and the furniture is absolutely amazing! The quality is great and they look absolutely beautiful set up in our rooms. Furthermore, the staff and customer service was exceptional, especially Ms Ayesha, she was so helpful and was constantly trying to help in any and every way she possibly could. It was a wonderful experience! Definitely recommend buying from Dreams
Visited store in Black Friday promotion…
Visited store in Black Friday promotion period, and received the advice I needed to complete putchase of new bed. Took the package apart from mattress, which I sourced elsewhere. The one suggested had excellent reviews, and was reasonably priced, but I felt I could improve on it very slightly with an alternative supplier
Aish was really friendly & knowledgeable
Aish & Sana were really friendly & helpful. Aish probed my needs and made sure the product I purchased matched my needs. I am extremely impressed & highly satisfied.
Nice Salesman.
Nice Salesman.
Would like a quote for cheapest matching mattress
Regards
D Porritt
May use AI-assist with repliesRead more
I am writing to formally raise my…
I am writing to formally raise my concerns regarding Order No: 013A018385. On October 21, 2024, I received the super king mattress I ordered; however, the mattress provided was 173 x 200 cm instead of the 180 x 200 cm size advertised on your website. I paid £1,200 for this item, and I am disappointed by both the incorrect size delivered and the lack of support from your customer service team.
On the day of delivery, I immediately reported this issue through your website's contact form, attaching photos to support my claim. I received an automated response with Reference No: 256246, confirming receipt of my message. Yet, when I called your customer service the following day, I spoke with a representative named Kerry Evans, who stated she couldn’t locate any emails regarding my complaint. She also did not acknowledge the inconvenience caused, mentioning that a 2-3 cm discrepancy "can happen," which is not acceptable for a premium product.
At Kerry’s request, I resent the photos via email; however, I have still not received a response. I also contacted your Ilford store to escalate this issue, and they assured me that someone would follow up within 24-48 hours. It is now October 28, and I have yet to receive any communication from your team, which is extremely disappointing for such a significant purchase.
Frankly, even a local bed shop would have apologized by now and would have either exchanged the mattress or provided a refund. For a company of Dream Beds’ reputation, this level of customer service is unacceptable.
Given these circumstances, I am requesting a full refund for this order. This experience does not align with the quality and service advertised by Dream Beds, and I am dissatisfied with the lack of accountability demonstrated.

Reply from Dreams - Ilford
Worse Mattress reduced us to tears
I bought a Divan bedframe with headboard and mattress from Dreams in September 2022. Since we been through several Mattresses we thought we had found the perfect mattress, Tempur Cooltouch Elite. This is the mattress I have invested for my health in good faith but has turned into a nightmare.
I had no knowledge or realised that when the bed was delivered the expensive foam mattress was Faulty. I didn't realise until I felt the mattress gone soft in all parts and started to sleep in an angle across the bed. I was getting a chronic lower back pain and has now escalated to my shoulders and neck I contacted Dreams in December 2023 after 15 month from the purchase date. With several calls and emails going back and forth they did not want to acknowledge the mattress is faulty
This is a faulty Mattress but Dreams are refusing to accept it’s faulty. The material used for the mattress is not breathable. The mattress becomes extremely hot like sleeping in Sauna. They have sent an inspector from Emmiera to investigate our claims and he concluded the mattress is not faulty. In which case they have overruled everything we are saying and stating the mattress is fit and being told it is within expectations that the dip is allowed in the mattress.
This is having a serious impact on my health as I suffer from High Blood pressure and been on medication for last 13 years. My body heats up too much that I start to get headaches from the heat. I have 2 young children to care for. On top of my health issue that I suffer from already now have to deal with the new stress. Every single day I cry from the impact this is having on my health and mental wellbeing. I’m really suffering there is no word I can express to describe what I am going through each day. Because of my health issues this is one of the factors we purchased the Cool touch Mattress but turned into a nightmare. Brand is misleading
As if this wasn’t enough on our plate of distress there are bobbles and pilings all over the mattress and is so visible the inspector can clearly see the bobbles and the pilings. He is advising us that we should shave the bobbles and the pilings often yet he claims this mattress is not faulty. I have a pillow top mattress from 12 years ago from Sealy that has no pilling or bobbles at all. So I don’t understand within a short span of time the cooltouch mattress sold under the Tempur Cooltouch Elite brand can deteriorate so drastically is unbelievable.
This brand is extremely misleading and putting wools in people eyes that they do not want to admit their mattress is extremely faulty, literally feels like sleeping in a Sauna. I explained my medical condition that this mattress is overheating my body I suffer from Blood pressure, diabetic and Cholesterol. In a short span of time the mattress deteriorated causing severe back pain on my added pressure because of the sinking motion in the mattress. It is like sleeping in a hole that I have to keep lifting myself and putting pressure on my elbow from that position. The mattress is under 10 year warranty but they refuse to acknowledge the mattress is faulty. I have emailed and spoken to them but all I seemed to be getting is smirk and rudeness from them and it makes it harder if you are a Muslim / Asians. I have told them how can the person who came to examine the mattress assess the discomfort and pressure I am getting from this mattress so please we need your help
When the examiner lied down on the bed to test it, he was feeling uncomfortable because of the dip that has occurred in parts of the mattress and sinking motion that he struggled to get off the bed. He said to us he has never gone for these types of mattress because if the sinking motion. Now if he is feeling like this by lying down only few seconds, we have been sleeping over a year on this mattress when he came to inspect, how are we meant to feel? Yet he concluded that there is no manufacturer’s fault this is the nature of this type of mattress
We told him the mattress we tried in the store did not feel like this at all and no sinking motion to struggle to get off the bed. This is causing us significant harm to our health he said to speak with the company as these is expected.
Over £2400 we paid for the mattress and just over a year no one can sleep on it is the most uncomfortable thing ever. I’m a diabetic and suffer from Blood pressure and cholesterol and the old mattress which my children have inherited since we bought the new mattress only cost us £600 and I wake up refreshed after a good night’s sleep. On the Tempur mattress I wake up every morning with a bad back, pains on my shoulders and headaches I’ve now taken to sleeping down stairs on the sofa cause it’s comfier than the mattress. I saved over 3 years for this mattress only to be miserable and stressed each day out of pure agony that I have been reduced to tears.

Reply from Dreams - Ilford
Sales person Ayesha convinced me to…
Sales person Ayesha convinced me to purchase on spot
Dreams do come true
After renovations it took 2 years to afford a bed so wanted to make sure it was the one, and Dreams did it. Fantastic bed, having the best sleep and fits so well in my room.
Thank you to the sales lady and mostly to the delivery guys who fitted it perfectly.
Ilford Dreams staff excellent
I was extremely impressed with the member of staff in your Ilford branch {his name was Sana} but I never received a customer survey to be able to let your company know. The delivery was also well handled and speedy. I am very happy with my new mattress, it is very comfortable.
Happy man .
The price was right , delivery was on time and the delivery staff were excellent .
I had no buyers remorse and I'm very pleased with the whole experience .
Best Deals, fantastic experience!!!
The entire experience with dreams was fantastic!! The dreams ilford branch have really helped us in finding suitable matresses along with the best bed and bunk beds with best possible deal. The delivery was on time and the assembly was done perfectly!!!
Dreams Ilford purchase
We visited Dreams Ilford store this weekend looking for a new mattress.
We did not do much research in advance, however, the staff in the store was very knowledgeable and help us the all way through.
From James who greeted us on arrival to Ayesha who was fantastic helping us pick the perfect mattress for our needs and within our budget.
Her knowledge and friendliness made a possibly complex purchase go unscathed while she guided us through the many options available is in store until we found what we needed.
5* throughout!
Keep up the amazing work.
(PS.: we haven't heard about the change to email address in order to provide the feedback for Pillow Talk or the receipt of purchase)
It’s expensive but definitely worth it
It’s expensive but definitely worth it. Fantastic
Good Bed Shopping
Pleasant polite and friendly Salesperson Sana. He gave me plenty of help and advice choosing my new bed.
Store is convenient for me to get to.
Good that Dreams take away old Bed.
Good discount and free mattress cover.
I'm still getting used to my new mattress. It's very comfortable but I'm hoping won't start to sag in the middle!
Excelent service
Excelent service. Polite well informed young man explained the quality of the mattress.
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