Really knowledgeable and helpful staff, especially James who did a great job running me through my options and helping me pick out the ideal bed for my needs. Top bloke. The delivery people were also... See more
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Great service from James in ilford branch right from the start! Would definitely recommend to family & friends. Welcomed us in, offered us a drink, let us compare and find the right mattress for us.... See more
James at the ilford store gave excellent customer service without being too pushy, we got offered drinks and he explained about the exsperience bed, it made buying two new mattresses so much easier, a... See more
We visited Dreams Ilford store this weekend looking for a new mattress. We did not do much research in advance, however, the staff in the store was very knowledgeable and help us the all way thr... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
452 High Road, IG1 1UT, Essex, United Kingdom
- 02084 785888
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Dreams Great night sleep
The staff of Dreams on Ilford High Road are great in finding you the right Mattress and the bedframe.
They will show you a Variety of beds and mattress according to your budget needs.
I bought 2 mattress and bedframe.
Best to try out Dreams beds before you buy so you know what your getting.😊 If you review a title, vote the people
Helpful and informative sell
Helpful and informative sell, on time and efficient delivery
Excellent Service
James in the Ilford store was extremely helpful, having tried the "smart bed, which suggested Medium was best for me, I decided on the Kirkham mattress that was delivered on 19th June. I have been turning the mattress each week, but three weeks in and I am struggling. It is much firmer than the mattress tried in the showroom and my hip is now more painful than ever. Looks like I will have to exchange under the 100 Night Comfort Guarantee....
Sana have good service offered coffee…
Sana have good service offered coffee and water and answered all questions good and hard worker
Excellent product
Fantastic experience
James was brilliant, he showed us all the options for bed and mattress. We were able to decide and from ordering till delivery was a fantastic experience. Installation service was superb by Terry and Robert. Well done Dreams team. I would recommend to anyone. Thank you.
warm welcome at the store
warm welcome at the store, excellent service and my mattress was delivered on time.
Excellent customer service and product…
Excellent customer service and product reliability. Excellent delivery service too.
Superb service.
Superb service from Pam. Only went in to see what was available and came out having purchased a bed. Kept informed about progress and no trouble arranging delivery date. Everything went very smoothly and I am completely satisfied with the bed and mattress. Started in December 2023 and delivered 27 March 2024.
Wonderful Experience 🤩
Everything was just perfect as it should be.Good Quality 👌Yes, I choose Dreams 💯
Very friendly staffs and have knowledge…
Very friendly staffs and have knowledge about the products..
May use AI-assist with repliesRead more
Went into Ilford store for a mattress
Went into Ilford store for a mattress, spoke to Ayesha, who was polite and,check which mattress we needed.
We sat down she look on the computer and told us it was 299, so we used card we where charge 299
When we got home look at the invoice on line, I am 73, I am looking forward to my mattress for a sound comfortable sleep.

Reply from Dreams - Ilford
Mattress Purchases …
We recently bought 2 x bed mattress from our local Dream store in Ilford. On the day we made the purchase we had the pleasure of meeting Ayesha (sales rep).
First of all there is no hard sell with the team at Dreams in Ilford and Ayesha (who spent a good 2 hours hours with us!) doesn’t pressure or hurry you into making a decision it’s all at a relatively easy pace! She's is very open, practical and honest and will advice what is best in relation to quality and your budget spend. If it wasn’t for Ayesha, we might not have placed an order with Dreams.
In terms of the negatives, there aren't any to be honest.
If you want a good customer service and help with choosing the perfect bed/mattress then head off to Dreams and hopefully you too bump into Ayesha! Overall the experience has been great and we will be more than happy to revisit the store again.
Mr Afzal Takolia
Excellent
All i can say is excellent service and quality, and not a single problem from start to finish, top, top marks all round.
Salespeople where concise and fair
Salespeople where concise and fair, anywhere I am in the world a king size bed is a dream come true ;) thanks team dream
Great service and quick delivery
Delivery team were very helpful
The Delivery team were both friendly and were very helpful.
They carried the bed and mattress up to the bedroom for us.. as we both have health issues..
Friendly efficient service
Very courteous welcome to the store, James offered tea and made appropriate suggestions based on my requirements. He explained everything well.
Delivery was smooth and went as scheduled (accurate delivery time slot given in advance). They delivered it to the loft room despite all the building work in the way.
We changed our minds about them taking our old mattress away and they offered a refund as we had paid for this service. It was processed within a few days and we got a call to let us know.
Their service goes above and beyond.
The mattress is really comfortable.
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