We visited the Sprowston Retail Park, Norwich store today looking for a single bed and a double bed. We were greeted by Dennis and he was so lovely and friendly. Left us to have a look round and he wa... See more
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Like most people, buying a new mattress isn't something we've done for years! Dreams made the whole process so much easier right from stepping through the door. With the huge choice on offer..memory f... See more
We had a brilliant experience choosing a new mattress at Dreams! We were offered a cup of tea as we arrived before doing the sleep match part of the process to determine what mattress might meet our n... See more
We went to Dreams in Norwich to buy a new double mattress. We were greeted by a team of smiley, friendly, definitely not "pushy" sales people, one of whom, Sean, guided us expertly through our selecti... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Unit 3a Sprowston Retail Park, NR7 9AZ, Norwich, United Kingdom
- 01603363540
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Bought a Therapue Activel Glacier 3800…
Bought a Therapue Activel Glacier 3800 just under 2 years ago which cost nearly £1500 which was recommended by the rep at Dreams in Sprowston. We thought this was a lot of money but hoped it would last. When reading up on the mattress, which we weren’t told about, it was recommended to rotate the mattress weekly for the first few months, which we did and then monthly thereafter, which we also did, which is a real pain as it’s not light. We had a temper mattress before this and never had to do this with this mattress. Despite doing what was advised, I noticed a few weeks ago that even though the mattress is under 2 years old and the cost of it, it has now started to get a prominent dip in the bed where I sleep. I would not expected a mattress of this calibre to start showing wear after such little time. I have emailed Dreams and not yet had a response to say they have received my complaint. It looks like I will have to change the mattress and will not be going back to Dreams. I would not recommend this mattress despite Dreams recommending it
Sprowston Retail Park store
We visited the Sprowston Retail Park, Norwich store today looking for a single bed and a double bed. We were greeted by Dennis and he was so lovely and friendly. Left us to have a look round and he was there when we had any questions. We left after making a purchase. A GREAT asset to your team 😁
Really pleased with the service ,the …
Really pleased with the service ,the two guys that delivered our new were excellent and very friendly 10 out of 10
Great Service
From start to finish the service has been excellent, the staff professional and friendly, both in store and the delivery team. Products delivered on time, great service. Satisfied with our purchases.
The staff were helpful
The staff were helpful, offered coffee and guided us through the various mattresses and pillows on offer. We were not pressured but they provided a leisurely atmosphere.
The salesman was very friendly
The salesman was very friendly, knowledgeable but not pushy. He allowed us to view and try the mattresses without bothering us but was very helpful when we needed it.
Great service in the store from start…
Great service in the store from start to finish. We were not hurried, in fact quite the opposite. Definitely got the right mattress, it is very comfortable.
The delivery was conducted by friendly…
The delivery was conducted by friendly staff. Actually the experience of obtaining my new mattress has gone smoothly and all the staff were friendly and knowledgeable.
The mattress is very comfortable and so far has reduced my back pain already
Excellent staff
There were excellent friendly staff who were helpful, efficient and knowledgeable, gave us time to answer any questions, pleasant to interact with, especially Ben from Sprowston Retail Park shop!
Easy to select the right mattress
Easy to select the right mattress. Great guy served us. Felt like friends when we left. Delivery guy was great too. Only reason for 4 stars was that we were told it would be rolled up but it wasn’t. Important as it was to be transferred by boat. We managed ok in the end though.
Denis!
Denis!! We shopped in the Norwich Branch and he was amazing, sweet, honest and not tradition sales man, we ended up buying 2 king size beds from in and bedroom storage box (sorry i don't know what it is called!) but he was the loveliest gentleman - i have recommended him to all friends and family.
In our dreams.....!
Great customer service and full explanations of every option. No pressure sales for any particular items.
You must visit Dreams in Norwich and…
You must visit Dreams in Norwich and speak to Sean he is excellent very knowledgeable and friendly. Noting was to much trouble and he explains everything before finding your perfect fit for a new bed. Areal assets to the company.
Dreams...wonderful experience in buying my new bed WOW!!…
Wonderful experience in buying my new bed. Matthew sales exec put me on the bed tester type machine. All of 3 mins!. Explained all. They are amazing. All questions answered, all explained thoroughly. Wonderful. Even take away old bed and set up. As crippled with arthritis it was "a Dream" truthfully. All arranged. Emails all the way until delivered, tidy up take away your old bed. Wow. Staff one in particular in Norwich Matthew (MS111), amazing with all. He and Dreams made my day. Almost fell asleep on the chosen mattress.
Excellent service from Ben
Excellent service from Ben, a polite, friendly and knowledgeable salesman. Delivery was fast and efficient.
The man who helped me choose my…
The man who helped me choose my mattress was very knowledgeable and very polite and professional.
King size bed
Fantastic service from Dreams. Lovely bed, just what we were looking for regarding colour and style. Kind, friendly assistant who was really helpful with all our questions. Well done Dreams.
Excellent service from Ben
Very good experience with the Dreams Norwich. All of the staff very very helpful but especially Ben who helped me find the mattress and bed that was best for me. He talked me through the details of the Sleepmatch service and all the details of the mattress that were chosen to try. He also went over all the features of the adjustable bed that I was interested in (which hopefully will make a big difference for me due to my disability).
When we went ahead to order Ben went through all of the options/extras that were available - without any pressure whatsoever - and answered all of my questions.
Very happy with the experience and looking forward to delivery (bed unfortunately not in stock)!
Great service and kind attention to…
Great service and kind attention to detail. Could not do enough to help
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