Roger was very helpful. He explained everything to me. Arranged all the things I asked him about, recycling my old mattress and bed. Very happy customer 😊
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See what reviewers are saying
Mark at the Dreams Rugby store was great. He gave us plenty of space whilst looking around the store. He also managed to get us a mattress cover and extended warranty free of charge.
Went to Dubai, slept amazingly for 10 days on a firm mattress with a topper. Had to have one, went everywhere and Dreams had a comparable one. Ordered online and it arrived in 3 days. Its amazing and... See more
Great customer service at Rugby branch, Mark in particular was extremely helpful and gave us good advice. We were not made to feel pressured into a sale. We had a tight budget and Mark really helped u... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
Junction 1 Retail Park, CV21 1RW, Rubgy, United Kingdom
- 01788702358
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Great product and service
Mattress delivered on time and delivery men very helpful. Took away old mattress. New mattress very comfy and we sleep like logs. The mattress was half price in the summer sale and we think we got a bargain. Shop staff very helpful and pleasant. I'll always get my bedding here.
Great customer service
The staff member that served us, was very happy, very friendly, and very knowledgable.
She helped us to use the SleepMatch system, and from there, the mattress choices we tried and found a great match for us within our budget.
Dreams does it for me✌️✌️
Excellent customer service
Excellent customer service, they gave me all the time I needed and answered all the questions I had.
A great choice of high quality mattresses and pillows, they are not cheap, but it's an investment for many years and your back will thank you for it.
Great service from Greg at the Rugby…
Great service from Greg at the Rugby store.
We used the Sleepmatch and found the perfect mattress.
Delivery arranged to suit our timeframes.
All in al a great experience.
Great experience again at Dreams
Great experience again at Dreams in Rugby. Gregory was a great help when deciding which bed and mattress to go for. We will always use Dreams their customer service isn’t pushy and they really know their stuff.
Excellent job!
Emma from the Rugby store was THE perfect sales person. Rather than the usual sales tactic we’ve come to expect - of bombarding you and trying to up sell until you leave from insult and frustration, Emma actually listened to what we were after and then gave us structured advice which we trusted. Her genuine nature meant that we ended up going over budget but walking away feeling that we’d invested good money into an important purchase and got a great deal in the sale. Thank you Emma. Dreams - you need to look after and keep this staff member. She’s brilliant.
Emma in the Rugby store is amazing
Emma in the Rugby store is amazing. She helped us find the perfect mattress for our needs. She is attentive and offers an excellent service without being pushy.
An all round lovely experience buying our new bed.
Excellent advise
Excellent advise, great knowledgeable and friendly staff
Great purchasing and delivery experience
Just went to look at a mattress I'd read was quite good, ended up sitting on it and hating it. Saleswoman came to chat with us, got to use the Sleepmatch which was really fun, easily narrowed down potential mattresses from there and it just happened the mattress we liked the most was way less than our budget so very pleased! Got everything priced up and then went to a café nearby to chat about it, then went back to buy it, added on a few extras but the saleswoman wasn't pushy about it. Delivery was about 3 weeks but we did want a superking so not surprising, also gave us time to find and get a bed base delivered, wanted something on the cheaper end than what Dreams do. Delivery day went perfectly, delivery window was 10:45-12:45, delivery driver called us at 10:50 to say they'd be there in a few minutes and it really was about 2 minutes later they knocked. Had the mattress in and installed in literally minutes, let us know to air it for a few hours before dressing it and that was it. Brilliant mattress, I honestly probably haven't ever slept on so comfortably!
Lovely comfy bed & excellent service…
Lovely comfy bed & excellent service all the way from Michelle in Rugby to the delivery lads yesterday, here in Driffield.
May use AI-assist with repliesRead more
Absolutely shocking
Absolutely shocking, received a text on Tuesday to confirm my delivery on Saturday. Was told I would receive a text the night before to confirm the 2 hour window, no text received by Saturday morning so called dreams. Was told the order had been delayed for 3 weeks and I had been sent an email (never received). We had disposed out our old bed based on the text received 4 days before delivery. The "help" line were utterly useless and tried to blame me for not receiving an email and getting rid of my old bed and that it would be 72 hours before a manager could call me back. So as it stands we are sleeping on the floor for the next 3 weeks after spending in excess of £2000 with dreams. Never again

Reply from Dreams - Rugby
Dreams sleep match
We had heard of dreams sleep match and thought it would help us find the right mattress for us. After being greeted by the knowledgeable and friendly Greg and trying the match options, we were given lots of time trying the couple that matched us best with different types of pillows. Next day after checking the finances we purchased the ideal one with our preferred pillows
Everything under 1 Roof.
Parking Excellent.
Store presentation and selection of beds/mattresses to try Excellent.
Staff and Service Excellent.
Delivery options Excellent.
Overall buying experience, Yep, Excellent 😊❤️
Brilliant & extremely helpful sales…
Brilliant & extremely helpful sales teams. Their support & knowledge delivered in a constructive, unassuming manner.
The backroom office was also reassuring & informative.
The whole process was completed without pressure or staff being overbearing, an absolute refreshing sales experience.
Had a great experience at Dreams Rugby
Had a great experience at Dreams Rugby. Lady who served us was very knowledgeable and really listened to our needs and budget. We were done and dusted in an hour!
Faultless delivery service from Dreams-…
Faultless delivery service from Dreams- very thorough communication and regular updates from the depot team as well as the delivery team. Really personal service to be given the driver’s name and direct contact details! Brilliant!
Excellent service
Excellent service from the moment we entered the store to the moment the bed was delivered. Nothing was too much trouble. Easy to change delivery date online.
Love my new free blanket, it's very cosy to wrap up in on cold winter days!
The new bed and mattress are really comfy too, although the bed base had some dark(dust?) marks on it when we unpacked it.
Sleeping soundly at last
Popped into Dreams on a mission to buy 2 single beds. It wasn’t the only place I went to, they weren’t the cheapest beds or mattresses, but they did have the best customer services by far.
I ended up buying 2 single ottoman beds with beautiful medium firmness mattresses. I was able to arrange removal of my old bed and assembly of the new beds too.
All round it was a brilliant service.
10/10
Delivery team
Delivery team were courteous and helpful, placed heavy mattress on the bed and gave advice on turning etc
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