Pure Financial Decisions Reviews 89

TrustScore 5 out of 5

4.8

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Rated 5 out of 5 stars

After needing a new mortgage to secure funds for a divorce, I got in touch with Jazz at Pure Financial. He's been knowledgeable, professional, and communicated clearly at every step along the way. A... See more

Rated 5 out of 5 stars

As a rather mature couple, buying our first home together, we did not believe that a mortgage would be possible. However, Richard agreed to work with us and his professionalism shone through at each s... See more

Company replied

Rated 5 out of 5 stars

Second time I've used Pure Financial .was contacted well before my mortgage was ending .Jazz was fantastic at finding me the best deal .he did all the leg work .I'm very glad he contacted and sorted... See more

Company replied

Rated 4 out of 5 stars

Steve regan was our financial advisor previously and when it came to reviewing we naturally went to him. After contacting Steve's company Anesh became our advisor. We found him to be honest up front a... See more

Company details

  1. Financial Institution
  2. Home Insurance Agency
  3. Insurance Broker
  4. Term Life Insurance Provider Company

Information provided by various external sources

We are an Independent Mortgage Broker offering access to the full range of first and second charge borrowing, lifetime and equity release products and Buy to Let Mortgages. We are also independent with regards to protection requirements for home and business and also independent with regards to General Insurance products.


Contact info

4.8

Excellent

TrustScore 5 out of 5

89 reviews

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Rated 5 out of 5 stars

Remortgage

I was contacted about remortgaging buy to let properties. I was given some good advice from Danni Parkes. She was extremely helpful and knowledgeable about the products and the process was very straightforward.

October 14, 2025
Unprompted review
Pure Financial Decisions logo

Reply from Pure Financial Decisions

Hi Edwina thanks for your review. I'm pleased we found a solution for you and that Dannii managed to make the process look easy.

Kind regards

Steve Regan
Director

Rated 5 out of 5 stars

Richard takes time to explain.He is…

Richard takes time to explain.He is very thorough during,kind and able to respond to questions promptly.I would recommend his services to anyone

October 7, 2025
Unprompted review
Pure Financial Decisions logo

Reply from Pure Financial Decisions

Hi Ntombi and thank you so much for taking the time to leave us a review. I am so pleased we were able to sort out all your requirements.

Kind regards


Steve Regan
Director

Rated 5 out of 5 stars

Excellent customer service

Excellent customer service from Gary Lightfoot. He explained everything in a clear and concise way. We have been able to consolidate our debts into our mortgage and even raise funds for a new car. Really can’t thank Gary enough for easing a lot of stress for us. We feel financially stable which we haven’t felt for a long time. We have even taken out house off the market as we thought this was the only way forward to easing our financial situation. The whole process was dealt with so professionally by Gary from start to finish. Highly recommend!

September 13, 2025
Unprompted review
Pure Financial Decisions logo

Reply from Pure Financial Decisions

Hi Joanne. Thank you so much for your kind words, I will forward your review to Gary as I know he will be pleased to hear what a positive impact he has had on your life. Hopefully he will be able to assist your friends and family in the same way.

Kind regards


Steve Regan
Director

Rated 5 out of 5 stars

Pure Financial Services.

Brilliant experience for someone like myself who hasn’t had to deal with many financial issues for some considerable time. Everything was explained clearly and there was no pressure, no hard sell and no feelings of being forced into a decision that wasn’t suitable for someone in my circumstances. I will definitely recommend them to friends or family in need of financial advice and would have no hesitation in using them again.

August 12, 2025
Unprompted review
Pure Financial Decisions logo

Reply from Pure Financial Decisions

Hi Veronica, thank you for taking the time to leave Richard such a fantastic review. It makes such a positive effect to our team when their efforts make such a profound difference to our clients.

Kind regards


Steve Regan
Director

Rated 5 out of 5 stars

Very satisfied customers

We recently received financial advice from Richard at Pure Financial and couldn't be happier with the service we received. From delivering a very personal approach and getting to know our individual circumstances, Pure Financial took all the stress away, from researching the best offers for us to engaging with the mortgage providers. We would strongly recommend their services and will be continuing to use them in the future.

September 15, 2025
Unprompted review
Pure Financial Decisions logo

Reply from Pure Financial Decisions

Hi Mary, thank you so much for your kind words and for taking the time to leave Richard such a fantastic review. I hope you will recommend her to all your friends and family.

Kind regards


Steve Regan
Director

Rated 5 out of 5 stars

I have just used Pure Financial to help…

I have just used Pure Financial to help me to remortgage my home. Naomi has been absolutely amazing! She is professional, extremely knowledgeable and she explains everything fully in an easy to understand way. She went above and beyond to help me find a solution that suited my quite unusual circumstances. She is honest and genuinely wants to help you to arrive at the best, most affordable outcome for you. She was quick to get back to me if I ever had any questions and has fully looked after me from start to finish. I would absolutely recommend this company to anybody needing their services. Thank you Naomi… I truly am very grateful for all you’ve done for me.

August 29, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

Having only 7 weeks to complete our application, Gary went above and beyond to have it done on time working around our hectic work schedule to ensure we had and understood all of the information. We will definitely be using Gary again.

July 31, 2025
Unprompted review
Rated 5 out of 5 stars

Exceptional service from Gary at Pure…

Exceptional service from Gary at Pure Financial, great guy and explained every detail in helping us to chose the right mortgage deal for us - smoothest transaction we’ve ever completed! We’re over the moon with our new mortgage and couldn’t be happier!

June 6, 2025
Unprompted review
Rated 5 out of 5 stars

Life and income protection insurance

Richard helped me sort out my life insurance and income protection. I now receive much better cover than I was previously experiencing for a similar cost. Would recommend Pure Financial Decisions.

April 11, 2025
Unprompted review
Rated 5 out of 5 stars

Piers was absolutely fantastic from…

Piers was absolutely fantastic from start to finish .explained everything so every step was covered from beginning to finish would definitely recommend him thank you so much for all your help will definitely use you again 😊

March 27, 2025
Unprompted review
Rated 4 out of 5 stars

Richard helped me to understand and…

Richard helped me to understand and complete my process of remortgage, very knowledgeable and nothing was too much trouble. Prompt and recommended the products that suited my needs and helped me to understand what was best. Karren and Richard were both lovely and professional courteous and kind. Even recommended a 10 year mortgage which would take me to the end. Thank you so much for all your help and will definitely recommend you to all my friends. 4 out of 5 stars coz no is perfect lol

March 24, 2025
Unprompted review
Rated 5 out of 5 stars

Would completely recommend Pure…

Would completely recommend Pure Financial Decisions, helped me from start to finish of purchasing a home, more specifically, Isabelle, extremely helpful, informative, constantly keeping us in the loop and assisting us in any way she could.

February 12, 2025
Unprompted review
Rated 5 out of 5 stars

Great communication from PFD

Great communication from PFD. Even though my husband and I are difficult people to get a hold of, our experience was a smooth process! Thank you for taking care of us!

December 5, 2024
Unprompted review
Rated 5 out of 5 stars

Speedy and Supportive

Richard was so helpful with arranging a ‘top-up’ to our current mortgage. We needed the funds within 2-3wks and literally as soon I I emailed for help he phoned within minutes! Super knowledgeable and supportive of our needs, found a great product which we’re very happy with. I’ve used this company for years now and they do not disappoint.

January 24, 2025
Unprompted review
Rated 5 out of 5 stars

We returned to Pure Financial again to…

We returned to Pure Financial again to find us the best re-mortgage deal and once again they didn't disappoint. We were kept informed by Isabelle every step of the way even lowering out Life/Critical Illness Policy but still ensuring we had a good level of cover. Everything was fully explained by Isabelle and as my partner and I both work full time accommodating meetings that suited us. Always picking up the phone when we needed to check on something or ask a question. We can't fault the service we received.

October 31, 2024
Unprompted review
Rated 4 out of 5 stars

Danni explained everything and…

Danni explained everything and demonstrated great knowledge, she was patient, informative and offered good guidance.
There was also a stronger theme of officialdom and compliance than elsewhere which was confidence inducing. And whilst (my situation) was lengthy everything was completed without issue.
In summary I would fully recommend this broker and stay away from online stuff and non-professional pathways to remortgaging.

November 7, 2024
Unprompted review

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