After needing a new mortgage to secure funds for a divorce, I got in touch with Jazz at Pure Financial. He's been knowledgeable, professional, and communicated clearly at every step along the way. A... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
As a rather mature couple, buying our first home together, we did not believe that a mortgage would be possible. However, Richard agreed to work with us and his professionalism shone through at each s... See more
Company replied
Second time I've used Pure Financial .was contacted well before my mortgage was ending .Jazz was fantastic at finding me the best deal .he did all the leg work .I'm very glad he contacted and sorted... See more
Company replied
Steve regan was our financial advisor previously and when it came to reviewing we naturally went to him. After contacting Steve's company Anesh became our advisor. We found him to be honest up front a... See more
Company details
Information provided by various external sources
We are an Independent Mortgage Broker offering access to the full range of first and second charge borrowing, lifetime and equity release products and Buy to Let Mortgages. We are also independent with regards to protection requirements for home and business and also independent with regards to General Insurance products.
Contact info
65, North Gate, NG24 1HD, Newark, United Kingdom
- +44 330 043 0525
- enquiries@pfdl.co.uk
- www.purefinancialdecisions.com
Remortgage
I was contacted about remortgaging buy to let properties. I was given some good advice from Danni Parkes. She was extremely helpful and knowledgeable about the products and the process was very straightforward.

Reply from Pure Financial Decisions
Richard takes time to explain.He is…
Richard takes time to explain.He is very thorough during,kind and able to respond to questions promptly.I would recommend his services to anyone

Reply from Pure Financial Decisions
Excellent customer service
Excellent customer service from Gary Lightfoot. He explained everything in a clear and concise way. We have been able to consolidate our debts into our mortgage and even raise funds for a new car. Really can’t thank Gary enough for easing a lot of stress for us. We feel financially stable which we haven’t felt for a long time. We have even taken out house off the market as we thought this was the only way forward to easing our financial situation. The whole process was dealt with so professionally by Gary from start to finish. Highly recommend!

Reply from Pure Financial Decisions
Pure Financial Services.
Brilliant experience for someone like myself who hasn’t had to deal with many financial issues for some considerable time. Everything was explained clearly and there was no pressure, no hard sell and no feelings of being forced into a decision that wasn’t suitable for someone in my circumstances. I will definitely recommend them to friends or family in need of financial advice and would have no hesitation in using them again.

Reply from Pure Financial Decisions
Very satisfied customers
We recently received financial advice from Richard at Pure Financial and couldn't be happier with the service we received. From delivering a very personal approach and getting to know our individual circumstances, Pure Financial took all the stress away, from researching the best offers for us to engaging with the mortgage providers. We would strongly recommend their services and will be continuing to use them in the future.

Reply from Pure Financial Decisions
I have just used Pure Financial to help…
I have just used Pure Financial to help me to remortgage my home. Naomi has been absolutely amazing! She is professional, extremely knowledgeable and she explains everything fully in an easy to understand way. She went above and beyond to help me find a solution that suited my quite unusual circumstances. She is honest and genuinely wants to help you to arrive at the best, most affordable outcome for you. She was quick to get back to me if I ever had any questions and has fully looked after me from start to finish. I would absolutely recommend this company to anybody needing their services. Thank you Naomi… I truly am very grateful for all you’ve done for me.
Excellent service
Having only 7 weeks to complete our application, Gary went above and beyond to have it done on time working around our hectic work schedule to ensure we had and understood all of the information. We will definitely be using Gary again.
Exceptional service from Gary at Pure…
Exceptional service from Gary at Pure Financial, great guy and explained every detail in helping us to chose the right mortgage deal for us - smoothest transaction we’ve ever completed! We’re over the moon with our new mortgage and couldn’t be happier!
Worked with Gary to get a new financial…
Worked with Gary to get a new financial situation sorted was very helpful and kept us informed at all times of any financial decisions that we were making and tried his best to save us any money that we could
Life and income protection insurance
Richard helped me sort out my life insurance and income protection. I now receive much better cover than I was previously experiencing for a similar cost. Would recommend Pure Financial Decisions.
Piers was absolutely fantastic from…
Piers was absolutely fantastic from start to finish .explained everything so every step was covered from beginning to finish would definitely recommend him thank you so much for all your help will definitely use you again 😊
Richard helped me to understand and…
Richard helped me to understand and complete my process of remortgage, very knowledgeable and nothing was too much trouble. Prompt and recommended the products that suited my needs and helped me to understand what was best. Karren and Richard were both lovely and professional courteous and kind. Even recommended a 10 year mortgage which would take me to the end. Thank you so much for all your help and will definitely recommend you to all my friends. 4 out of 5 stars coz no is perfect lol
Would completely recommend Pure…
Would completely recommend Pure Financial Decisions, helped me from start to finish of purchasing a home, more specifically, Isabelle, extremely helpful, informative, constantly keeping us in the loop and assisting us in any way she could.
Great communication from PFD
Great communication from PFD. Even though my husband and I are difficult people to get a hold of, our experience was a smooth process! Thank you for taking care of us!
Speedy and Supportive
Richard was so helpful with arranging a ‘top-up’ to our current mortgage. We needed the funds within 2-3wks and literally as soon I I emailed for help he phoned within minutes! Super knowledgeable and supportive of our needs, found a great product which we’re very happy with. I’ve used this company for years now and they do not disappoint.
I dealt with Isabelle
I dealt with Isabelle, very professional, gave great advice and could not of been more helpful. first class service all round.
Excellent service,always given good and…
Excellent service,always given good and relevant information, and always kept well informed.
We returned to Pure Financial again to…
We returned to Pure Financial again to find us the best re-mortgage deal and once again they didn't disappoint. We were kept informed by Isabelle every step of the way even lowering out Life/Critical Illness Policy but still ensuring we had a good level of cover. Everything was fully explained by Isabelle and as my partner and I both work full time accommodating meetings that suited us. Always picking up the phone when we needed to check on something or ask a question. We can't fault the service we received.
Excellent service by Isabelle
Excellent service by Isabelle, kept me well informed all the way and made sure I got the best deal possible.
Danni explained everything and…
Danni explained everything and demonstrated great knowledge, she was patient, informative and offered good guidance.
There was also a stronger theme of officialdom and compliance than elsewhere which was confidence inducing. And whilst (my situation) was lengthy everything was completed without issue.
In summary I would fully recommend this broker and stay away from online stuff and non-professional pathways to remortgaging.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







