Shopping experience was good with a well laid out shop and helpful staff. Delivery was very good too with lots of communication and efficient delivery people. A bit disappointed with the quality of th... See more
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I bought an Isabella ottoman bed from Dreams in the January sale this year. Booking a delivery day was simple, and I was told the delivery window a few days in advance so I could plan. The product w... See more
Exceptional service from James at the Burton upon Trent Branch. James was helpful, friendly, knowledgeable and approachable. We brought a mattress today and James proceeded to ask if we wanted any pi... See more
We had a great buying experience at Dreams, we was well looked after by Karl,he sorted us out with a selection of Mattresses using their fancy sleep technology, the third one on the list was the one w... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
2 Eighth Avenue, DE14 2WG, Burton-on-Trent, United Kingdom
- 01283241276
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Treated me like a vip customer
Treated me like a vip customer, acted professionally, on every step from being helpful with my purchase and delivery to assembling and aftercare thank you 😊 please keep it up Burton upon Trent store
22/04/2023 💤💤💤👍
22/04/2023. Burton on Trent.
Needed a new mattress but not sure what to buy. Dreams had the answer, the digital bed worked wonders working out what would be best for me.
Three choices and I chose the middle recommendation.
Very happy with my choice.
Staff very pleasant helpful and…
Staff very pleasant helpful and explained everything .
Communication was excellent and the…
Communication was excellent and the delivery guys were prompt and polite
May use AI-assist with repliesRead more
It didn't come regularly and there were…
It didn't come regularly and there were missing napkins and sauces

Reply from Dreams - Burton on Trent
Sleep like a dream. Excellent service in store- Karl was…
Excellent service in store- Karl was polite, knowledgeable and ensured I had all the information I needed to make an informed choice. Bed and mattress arrived promptly and delivery men also excellent. Bed is wonderful and comfy, I sleep like a dream and cats are in heaven too.
My mattress purchase was a positive…
My mattress purchase was a positive experience from store discussions to final delivery. Having 'slept on it' I know I made the right decision, too.
Isabella Ottoman Bed
I bought an Isabella ottoman bed from Dreams in the January sale this year. Booking a delivery day was simple, and I was told the delivery window a few days in advance so I could plan. The product was delivered on time, in perfect condition. Instructions were clear and easy to follow, and the bed was made faster than I expected. There was a lot of packaging, but that's better than getting damaged goods, and most of it was recyclable. We are very pleased with the purchase.
Great customer service
Great customer service. Was looking for a single bed, got it ordered within 5 minutes. Delivery within 4 days and it came early. The bed was quickly assembled by the team. Great sturdy bed too. Definitely recommend.
Brilliant service.
Brilliant service.
A great product at an amazing price.
A pleasant experience from start to finish.
Exceptional service
Exceptional service from James at the Burton upon Trent Branch. James was helpful, friendly, knowledgeable and approachable. We brought a mattress today and James proceeded to ask if we wanted any pillows or duvets… to compliment the mattress which was a nice touch. I would definitely recommend Dreams at Burton. Thank you 😊
Spoilt for choice at Dreams
Spoilt for choice at Dreams. Lots of top quality beds. Staff very helpful and even offered us refreshments.
We had a great buying experience at…
We had a great buying experience at Dreams, we was well looked after by Karl,he sorted us out with a selection of Mattresses using their fancy sleep technology, the third one on the list was the one we chose and seems to have been an excellent choice,would highly recommend Dreams for your new mattress and pillows
Excellent
I went to the store in Burton-upon-Trent. The sales assistant James was very helpful and patient lol. I would definitely recommend then and James
Fantastic team amazing bed easy to lift…
Fantastic team amazing bed easy to lift for the storage the mattress has already massively helped my back pain and team who delivered bed helped make sure it fitted where we wanted the bed to be. Friendly and kind and great product only down side is cost but out all beds I’ve had it was well worth it
Good experience
Good experience! Interested in Dreams’ test bed that measures you, weighs you, and makes recommendations accordingly. It works! My wife and I purchased a bed that we expect will be a great help to us. Excellent staff assistance.
I was greeted with a warm welcome
I was greeted with a warm welcome, offered assistance but none of that pushing sales stuff. Unfortunately what I wanted was unavailable for the time frame which I required but the staff went out of there way to find replacement products that were. Super helpful and friendly.
new bed
We were very satisfied with our visit to dreams and have purchased a wonderful bed mattress and headboard
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