Shopping experience was good with a well laid out shop and helpful staff. Delivery was very good too with lots of communication and efficient delivery people. A bit disappointed with the quality of th... See more
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I bought an Isabella ottoman bed from Dreams in the January sale this year. Booking a delivery day was simple, and I was told the delivery window a few days in advance so I could plan. The product w... See more
Exceptional service from James at the Burton upon Trent Branch. James was helpful, friendly, knowledgeable and approachable. We brought a mattress today and James proceeded to ask if we wanted any pi... See more
We had a great buying experience at Dreams, we was well looked after by Karl,he sorted us out with a selection of Mattresses using their fancy sleep technology, the third one on the list was the one w... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
2 Eighth Avenue, DE14 2WG, Burton-on-Trent, United Kingdom
- 01283241276
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Top quality service
Top quality service from ordering it in the shop to having it delivered and assembled. Highly recommend Dreams to others
Excellent service
Excellent service from Dreams Burton on Trent branch. Friendly, knowledgeable assistant who took the time to show all the products and options that were relevant to me.
Well done Dreams
Well done Dreams, after 16 weeks waiting for a mattress from BfB it took you 7 days.
Cant praise Dreams Leanne and the delivery team from Burton upon Trent store enough.
A absolute dream from purchase to delivery!
What a fab shopping experience, while browsing we were offered coffee, which made you feel totally unrushed. We used the sleep analysis machine and chose a mattress from the recommended list. We spent around 1 hour choosing the mattress and bed, and Leanne was friendly, efficient and extremely helpful. The bed was delivered and assembled this week, the two guys were on time, lovely mannered, very quick (approx 15 mins in total) including explanation on how to use (ottoman bed) and ensured I did it correctly, plus info to air it prior to adding bedding. And finally what wonderful nights of sleep we have enjoyed since...the best bed we have ever owned.
Great customer service and product range
May use AI-assist with repliesRead more
Fantastic customer service
Fantastic customer service from the Burton store. The guy was very nice and very professional. He helped me to find what i needed. Happy customer.

Reply from Dreams - Burton on Trent
Burton on Trent store
We visited the Dreams store in Burton on Saturday. The staff were extremely knowledgeable, accommodating and helpful throughout. They guided us throughout our visit and ensured we were able to purchase everything we needed and what suited our needs. We ordered four beds and mattresses and headboards.

Reply from Dreams - Burton on Trent
Quality and helpfulness…
I went to Dreams to see what their sleepmotion beds could offer against beds designed for the disabled as
I was finding it increasingly difficult to sit up by myself
in bed. i was not only impressed by the quality of the beds but the choice, availabilty and the helpfulness of the staff
Great service and enjoyable shopping
Great service and enjoyable shopping. Staff are knowledgeable and friendly.
Many products to choose from.
Amazing Service
I would highly recommend Dreams to anyone thinking of purchasing a new bed or mattress. The choice of mattresses was overwhelming but the sleep machine assessed our sleeping position and aches and pains before recommending different mattresses. We were then given pillows and shown around the options, with plenty of free time to wander around on our own, with no pressure to buy. The pillows were amazing too and ended up buying some with the mattress. We had fantastic service and the store was COVID safe, with all beds and pillows being sprayed in between customers. I won’t hesitate to go back again for my next mattress as Dreams brings a whole new experience to mattress shopping. Who’d have thought it!
Amazing customer service
Initially, I had a really bad experience with dreams and I was really unhappy. But I’m changing my review because dreams did absolutely everything they could to ensure I was happy. I am so grateful to them.

Reply from Dreams - Burton on Trent
One of the best shopping experiences yet.
firstly it was great iIwas able to make an appointment. iIhad researched on the internet so had an idea of what I wanted to purchase, but need help with mattress'. The assistant Karl was very knowledgable, informative, and not pushy with sales, he answered all my questions and I was take care of taken care of throughout the whole process, Covid rules abided by, and even a cup of coffee. Dreams should be proud of their staff.
Good Dreams on The Horizon
We noticed that our mattress was developing a problem after just one year and reported it to the shop. Dreams said at first that our mattress was out of the guarantee period and they could do nothing.
I also went to Customer Service who said they would look into it. After a short while Dreams did ring us back and did agree that although we were slightly over the warranty period on this mattress they would exchange it for a replacement. So thank you Dreams you come back on top for me as a professional and highly trustworthy dealership who i will definitely use again in the future.

Reply from Dreams - Burton on Trent
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