Shopping experience was good with a well laid out shop and helpful staff. Delivery was very good too with lots of communication and efficient delivery people. A bit disappointed with the quality of th... See more
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I bought an Isabella ottoman bed from Dreams in the January sale this year. Booking a delivery day was simple, and I was told the delivery window a few days in advance so I could plan. The product w... See more
Exceptional service from James at the Burton upon Trent Branch. James was helpful, friendly, knowledgeable and approachable. We brought a mattress today and James proceeded to ask if we wanted any pi... See more
We had a great buying experience at Dreams, we was well looked after by Karl,he sorted us out with a selection of Mattresses using their fancy sleep technology, the third one on the list was the one w... See more
Company details
Written by the company
For nearly 40 years we’ve been helping the nation find a bed they love. Together with our wonderful Bed Factory in the West Midlands, over 2,000 Bed Experts at 208 stores nationwide, 11 delivery centres, plus our ‘Bedquarters’ team, we’ll make sure you have everything you need for a great night’s sleep.
Written by the company

- We have developed a really useful Help Centre, which should answer all FAQs, and navigate you seamlessly to the information you need. Whether you want to amend your order, report an issue or find out what to expect on the day of delivery, the Help Centre is not just at your fingertips but is a fast and effective tool for progressing an existing order or making a new one. You can even change your delivery date or pay an outstanding balance via the Manage My Order tab. Please visit www.dreams.co.uk/help for all your help options.
- Further Information
- In the unlikely event that you can’t find the answer at the Help Centre, our Customer Services team is on hand to assist, Monday to Saturday, 9am to 5pm. Please visit www.dreams.co.uk/help. Advisors are working tirelessly to give you all the support and help you need. If on rare occasions your wait to speak with an advisor is slightly longer than normal, please bear with us, or try our Call Back or Web Chat options. You can also contact us via Twitter, Facebook and Instagram.
Contact info
2 Eighth Avenue, DE14 2WG, Burton-on-Trent, United Kingdom
- 01283241276
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Great shopping experience
Great in store shopping experience. Very short lead time (one week). 2 hour Saturday time slot for delivery.
Just Quality
Just Quality for a very very fair price,plus more you get, cheaper it is, thank you!
Need a matress and fed up of trawling round shops, go see Karl!
Yesterday evening after a long bank holiday monday of unsuccessful mattress shopping we decided to give it one last go. We were greeted at the burton store by Karl, after a wander round and a lack of motivation on our part, Karl asked us if we would like to see what the sleep match software recommended and go from there. We tried several matresses based on those results and honestly, they were pretty great! After realising most of these were out of our budget Karl was able to find us our perfect matress to suit our budget with the weekends discounts and that was with pillows too! Thank you Karl for being so helpful, not at all pushy for the higher priced products (as per the other shops we had been too), and spending the time to make sure we had what we needed, and for the water too! You were a breath of fresh air after the day shopping we had had. I sincerly hope your outstanding service is recognised by the company. Thanks again!
Exception service
First class service as soon as we walked through the door
Definitely recommend
Our sleep expert was called James
Excellent service all round
Excellent service in the shop. Assistant (Karl) had very good knowledge of the product and was not pushy, allowed plenty of time and space to allow me to make my mind up. Delivery was very good - as requested and in time frame that I was advised of the evening before. Delivery team were polite and wore shoe protectors. All round a good experience and a good price. Recommended.
We bought a bed when we visited
We bought a bed when we visited. The salesperson James was very welcoming and friendly and had good knowledge of what was available.
We are so pleased with our purchase and it was cheaper than we thought
Great service
The whole experience of using the bed machine, buying what was suitable and delivery was fantastic.
Dreams do come true after all
As I am a disabled pensioner, it was imperative that I received help and guidance when I recen tly visited a Dreams Store in Burtion on Trent. James, the assistant was amazing. Nothing was too much trouble for him. His knowledge and expertese was exceptional. If all Dreams' assistants are this helpful, it's no wonder that they were reccomended. A hearty big thanks.
Great service at the Burton Store
Great service at the Burton Store. Knowledgeable about needs and products. Polite and efficient, talked thru the whole order processing upto delivery and beyond with a drink provided. 5 Stars!
Exerlant service
Exerlant service, very helpful, delivery exerlant,friendly staff and delivery men.i would recommend this company.
Super helpful staff
Super helpful staff, really listened to and catered for my needs
Good experience lovely customer…
Good experience lovely customer service. All my questions were answered officially and politely. I have dyslexia and Karl made sure to help me even with my dyslexia. So polite kind and friendly! Made my day offered me drinks. I thought I’d have a harder time ordering my bed in the box but it was easy and stress free. Thank you karl for helping me 😊
Very helpful team at DREAMS Burton
Very helpful team at DREAMS Burton. The mattresses are expensive but much better quality and will last longer.
If struggling to get a comfortable mattress use the machine instore - really helped us and colleague pointed out selection which fitted our needs to select from. ✅
Delivery team couldn’t do enough for you
Would use again
I was in the Burton on Trent store…
I was in the Burton on Trent store today and had a brilliant shopping experience. The shop was well set out and very clean and presentable. The staff were amazing, both James and Leanne were so professional, tentative and friendly. Before going to Dreams we had looked at going to other shops but we wanted to buy local. After visiting the store and meeting the staff we were never going to buy from someone else. James was exceptionally friendly and linked up with Leanne they were a great team offering us sensible options and showing us alternatives. We were so pleased that we bought a quilt and pillow along with the mattress.
Had a great experience in the Burton…
Had a great experience in the Burton store. Harvey was a very helpful and and very pleasant. Highly recommended
Good service still exists
Very impressed on recent visit to local Dreams store.Knowledgeable salesperson, enjoyed use of technology to narrow down choice, much better than bouncing up and down on the edge of lots of beds and forgetting which one was the best!
From walking in the store to purchasing…
From walking in the store to purchasing a mattress it was a very pleasant experience aided by store representative Harvey
Dreams Burton on Trent
I had a great experience at Dreams Burton. Store colleague Charlotte provided excellent customer service and she had a great product knowledge. I was offered a drink on arrival and during the process, I accepted a bottle of water which was great. The whole process from order, delivery and assembly was seamless, the delivery drivers kept me updated on their arrival times which was a nice touch.
Great service
We used the sleepmatch machine to help us to choose which mattress was suitable for us.We tried all of the mattresses recommended, and then chose the one most comfortable,before we chose a bed.The staff were very helpful and courteous and went through everything with us. The delivery arrived early on the day we chose and the delivery team were very careful not to damage anything. They removed their shoes and placed the bed and mattress in the bedroom. It was easy to assemble with the instructions provided and we are very satisfied with the whole process from start to finish. I would highly recommend Dreams .
Been let down twice by other companies…
Been let down twice by other companies to get me a bed in time before Christmas went in store showed me some beds found one I liked witch also had a nice sale on and did delivery same week bed arrived on time and looks even better then I even thought thank you
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